Jaclyn Strominger: Hello, everybody, and welcome to another amazing episode of Unstoppable Success. I am your host, Jacqueline Strominger, and on this podcast, we hear from amazing leaders and business professionals who have had

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Jaclyn Strominger: unstoppable success. We get to hear the good, the bad, and the ugly, and they get to share their tips, their wisdom, and insights, so that you can have unstoppable success, too. And today, I am so excited to introduce you to Jody Scott. Let me tell you a little bit about Jody. She's got

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Jaclyn Strominger: There's gonna be so many amazing nuggets in this episode, but first…

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Jaclyn Strominger: Her company, well, it is Green Goo, but they are the, plant-based first aid.

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Jaclyn Strominger: first time ever, right?

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Jaclyn Strominger: super adventurous. She has a master's in health psychology, specializing in… I had to, like, make sure I could say this word… psycho-enum neuroimmunology. She was pre-med, I'm gonna say that 10 times fast, not,

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Jaclyn Strominger: She was… she has a passion for mind-body connection. It was shaped by her journey, guiding her to explore the relationship between natural medicine and human resilience. And…

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Jaclyn Strominger: With a deep appreciation of improving lives.

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Jaclyn Strominger: She worked in private practice to support underserved patients while her sister pursued herbalism.

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Jaclyn Strominger: great. Together, they made a huge transformative impact with natural remedies, and the realization led to the creation of Green Goo, a brand dedicated to closing the gap between well-being and alternative medicine. They are a proud B Corporation, recognized for philanthropic efforts in developing countries and partnerships in sustainable arc…

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Jaclyn Strominger: agriculture. But here's the part that's quite interesting, which I can't wait for her to dive into.

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Jaclyn Strominger: They sold the company, And then they brought the company back?

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Jaclyn Strominger: And there is a lot of nuggets in there, and that is a lot of unstoppable success. So, welcome, Jody!

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Jodi Scott: Hello, hello! It's good to be here with you.

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Jaclyn Strominger: So great, okay, so… I'm so curious about this part, like.

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Jaclyn Strominger: What was the real, like, was there a condition or something that you're like, I… we've got to come up with, like, something that is natural for… for first aid, or coming up with something that was… something that was plant-based? What was the…

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Jaclyn Strominger: Lightbulb.

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Jodi Scott: Yeah, so, as you said, I got my master's in health psychology, specialized in psychoneuroimmunology, and I was training resident physicians on the biopsychosocial model. So, I mean, what that means is that I wanted to improve healthcare. I was very passionate about, rather than simply prescribing, looking at the patient as a whole, and then as, like, at the individual level, what is the relationship between our thoughts

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Jodi Scott: And our body, our immune system, nervous system, and how that all works together.

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Jodi Scott: And so, with that being said, my mom, sister, and I were always really mindful about what we were eating, and even our personal care products. So I thought I was living, like, a pretty good life in terms of cleanliness and wellness, and

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Jodi Scott: One day, when I was pregnant, I got a cut, and I went to my first aid cabinet, and I opened it up, and was like, first of all, what a mess. I was like, there's, like, all these expired products, everything was a disaster, and then I decided to look at the ingredients, and I went, whoa!

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Jodi Scott: Why did I, like, overlook this? Like, why did I think this is the only solution? So I went to my sister, who's an herbalist and a midwife, who's a total purist, and I'm like, okay, if my sister's doing this, we've got a real problem, you know? And I was like, Jen, I'm like, do you use, like, traditional first aid? And she was like, well, yeah, my husband's an EMT, that's what we use, and I'm like.

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Jodi Scott: Like, and, like, my sister doesn't even buy, like, a bag of chips, like, no processed food, and so…

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Jodi Scott: We started looking around, and we were like, wow, we're not alone. The natural consumer is willing to abandon their natural ethos, because they're just told these are the only solutions that get the job done, and then, like, if it doesn't sting, burn, itch, or, you know, sting, burn, or itch, or I guess better.

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Jaclyn Strominger: It doesn't work, it doesn't work. I know that it's working and making the, the, whatever, the stuff go away, you know? Right.

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Jodi Scott: You're like, that's the only way it's supposed to work. Yeah, exactly. And, and then it was really interesting to learn that, like, chronic skin conditions are at an all-time high.

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Jodi Scott: And they're chronic skin conditions, and the OTC space is really designed for, like, acute skin conditions. If you have a cut, a scrape, poison ivy, a cold sore, use for a handful of days, and if symptoms persist, you need to go see your physician, which is, like, super inconvenient.

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Jaclyn Strominger: get on prednisone.

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Jodi Scott: Yeah, exactly. And we're like, we need to reinvent first aid. Like, why… first of all, we can make something with higher efficacy, that performs better, and can really address what's happening with these chronic skin conditions, and oh, by the way, also be plant-based. So Green Goo was born.

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Jaclyn Strominger: I absolutely love that, and all I'm thinking about is, like, okay, you will laugh when I say this, it's like, if I get a cut.

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Jaclyn Strominger: What do I do? I pour hydrogen peroxide on it. I'm a hydrogen… it's like my Windex, like, if you ever watch, you know, Big Greek… whatever, my Big Fat Greek Wedding. I'm like, hydrogen peroxide! Dude, it does everything! I've got pitbull! Whatever.

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Jodi Scott: And I'm like, lavender, rosemary, calendula.

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Jaclyn Strominger: Right? I'm just like… because it bubbles, that's what I'm like…

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Jodi Scott: I'm good.

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Jaclyn Strominger: So, I love that Green Goo started, and you, and you, you, you started making this. And so, you know, family business.

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Jaclyn Strominger: you know, talk about some of the, you know, first of all, at the beginning, I want to talk about trials and tribulations. So, talk about the trials and tribulations of getting a product started, and how you went to do that, and then I want to talk about the family bit.

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Jodi Scott: Well, it was super interesting, too, because, you know.

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Jodi Scott: here we are brewing these… these formulas in our kitchen, like, growing the herbs in our backyard. Matter of fact, the production just became so bananas that we had to take our camping equipment and build an outdoor kitchen, because we were producing so much, yeah.

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Jodi Scott: And… and here we needed to scale, and this was just, like, step one of going to market.

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Jodi Scott: And it didn't follow, sort of, a traditional standard operating procedure. So that was very interesting in terms of, could we find a manufacturer? And it actually took someone whose son had eczema.

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Jodi Scott: And he used our product, and he goes, the world needs this. This is the first thing that my son has ever used over the counter that actually works. And so he helped us build a dedicated team with a dedicated line and a dedicated process to be able to do this.

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Jodi Scott: But then, in addition to that, it was, okay.

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Jodi Scott: retailers started reaching out to us, and we're like, well, we don't know what it means to be a market. Like, what is packaging supposed to look like? What are UPCs? What are sell sheets? What are line sheets? And so, there was very much that learning curve internally in terms of building that

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Jodi Scott: That model of produce, ship, and then what does it look like at the end on the shelf.

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Jodi Scott: And I'll never forget going to a national first aid buyer, and I'm like, I've got plant-based first aid. And he's like, those two words don't go together, what are you even talking about? Because plant-based wasn't something we talked about then. Like, today, you can get, like, plant-based water, I guess, you know?

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Jodi Scott: Yeah, plant-based, and they're just like, is it natural? What does that mean?

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Jodi Scott: And so a lot of what I was doing was educating, and so I was going to trade shows, and conferences, and meeting with buyers in person, and sitting down with them to really give them data to help them with this… with this idea that plant-based could actually work.

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Jodi Scott: And then what was really cool is the FDA started investing in plant-based. So we were one of the first products to be registered with the FDA that was plant-based.

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Jodi Scott: And… and that was really cool to be able to call out the plants as active ingredients as we started shifting into what we today call, like, the plant-based renaissance.

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Jaclyn Strominger: Right. Okay, so I have a couple questions. So, number one, how long, when you, like, so you go to the medicine cabinet, and you're like.

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Jaclyn Strominger: why haven't we done… why has this happened before? How long did it take you, and what was that research like to find that first product? Like, from thought to…

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Jaclyn Strominger: to… Cooking stuff up in the kitchen.

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Jodi Scott: Well, thankfully, my sister had a mentor who was an herbalist who'd been making medicinal saps at that time.

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Jodi Scott: for almost 40 years. Oh. And so she had kind of, like, a first aid remedy, a, after sun burn and scar remedy.

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Jodi Scott: And I think, like, a dry skin, I think those are, like, the three things. So, we were able to use those as benchmarks to say, okay, what else do… what other plants do we want on these? How do we want to formulate? And what was interesting to us is, like, you go into a Walgreens or, you know, a CVS, and you look at the first aid set, and you're just like, oh my gosh, just like my first aid cabinet, totally overwhelming.

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Jodi Scott: And we're like, we don't want that for people. We want to simplify their lives. There doesn't need to be one product, one solution. Is there a way that we can make it multifaceted?

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Jodi Scott: And so, when you're looking at the first aid set, and then looking at what's called IRI data, which is, like, behavior, consumer behavior data that allows you to get an idea of, like, what people are… why people are consuming, what they're consuming, and… and some of those… those metrics.

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Jodi Scott: And we were like, okay, we see what people are looking for in first aid.

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Jodi Scott: Let's see what we can do from a formulation standpoint.

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Jodi Scott: And for us, it was a little different, because typically, let's say you have a cold sore.

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Jodi Scott: A lot of the formulas lean into the antiviral component, and my sister and I were like, well, when you get a blister, and when you get a cold sore, they present for very two different reasons. However, the body itself is actually responding in a very similar way.

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Jodi Scott: So perhaps if we focus on what the herbs do with the body, maybe we can have where it's solving more than one problem. So our formula, our first aid formula, which is like the Swiss Army knife of first aid, so it is your first aid kit on the go.

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Jodi Scott: Cuts, scrapes, but then bug bites, bee stings, poison ivy, cold sores, ingrown toenails, rashes, sunburns.

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Jodi Scott: Pain relief, all in one little tin, and you can take it with you everywhere you go, which is so convenient.

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Jaclyn Strominger: It's so convenient. It's like, it makes it… it's… it's hike-able. And I say hike-able because when you're out hiking.

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Jaclyn Strominger: You need that stuff, and you don't want something to weigh you down.

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Jodi Scott: Exactly. And all of a sudden, you're like, wow, how did I not have this before?

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Jaclyn Strominger: Wow, okay.

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Jodi Scott: And it doesn't dry your skin out like a lot of these other solutions, and you can use it for longer than 7 to 10 days.

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Jaclyn Strominger: Right, okay. So… so you… how long did it take you, though, to… to actually get that first product?

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Jaclyn Strominger: Actually, like, out on the market.

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Jodi Scott: I mean, out in… we started at the farmer's market, so it was overnight in terms of the farmer's market. I would say, from a retail standpoint, it was almost 3 years before it was actually in retail. Like, we had mom and pops picking us up.

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Jodi Scott: And… but I'd say the first major retailer was about 3 years into it. And they were reaching out to us before we even thought about

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Jodi Scott: oh, yeah, I guess we could go and knock on retailers' door… doors. And then it was really cute, because, like, after the first summer at the farmer's market, someone called, and they were like, so, we don't live in Idaho, and we'd like to repurchase your product, do you have a website? And we're like, well, that's a great idea, we should do that too.

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Jodi Scott: So, that was just a great example. There was a lot of, like, learn as you go.

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Jaclyn Strominger: Right, learn as you go. Oh my god, I'm like.

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Jaclyn Strominger: I, I, I totally love it.

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Jaclyn Strominger: So, you're getting this stuff going. So, talk about some of the… the…

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Jaclyn Strominger: the hurdles, because I know this is not just like, okay, we're gonna cook this, and whether we're going to go to… there… I'm sure there were a few trials and tribulations before you even… you went from the farmer's market to the…

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Jaclyn Strominger: Retail. So, what was… what were some of those things, and… and how did you get past them?

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Jodi Scott: Mmm. You just keep going. So, you just…

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Jaclyn Strominger: You keep going.

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Jodi Scott: Just keep going. You're an uncharted.

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Jaclyn Strominger: Right?

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Jodi Scott: Hers.

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Jaclyn Strominger: Right?

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Jodi Scott: Yes, and the customers were just responding so well.

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Jodi Scott: there were customers who… back to eczema, that was a common theme. You know, my child was no longer embarrassed to go to school. My son is a paraplegic, this is the only thing that works.

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Jodi Scott: I had poison ivy for 6 months, and I've just learned to live with it for the summer. This is gone in 2 days. And so just having all of that reinforcement really, like, really helped push and move this forward.

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Jodi Scott: But, I mean, it was every day. It was…

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Jodi Scott: whether we were trying to fit into retail, and we had to go and get EDI, and we didn't know what that meant.

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Jodi Scott: Or it was scrambling because we got an opportunity to go to a trade show that we weren't planning for, or we finally get that big order, and we don't have the funds to be able to produce the product to be able to fulfill that order, so then it's going to try and try to find the financing to be able to put that into place, or, you know, back to the manufacturing.

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Jodi Scott: You're… you're sort of just constantly…

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Jodi Scott: Faced with new challenges, and then learning to be okay with that.

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Jodi Scott: And not having that paralysis. And… and lots of no's. You know, here we are, retailers are reaching out to us, and then we go to… to… we're like, okay, let's go… let's go see more retailers. And then back to…

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Jodi Scott: We were one of those early frontiers

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Jodi Scott: of forging the path for plant-based, not everyone was there, especially the major retailers. And so being comfortable with them saying, like, no, not right now, but we'll keep you on our radar. And then what was really cool is very quickly, as we saw in the natural channel.

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Jodi Scott: plant-based very quickly, got the momentum that it so deserves. So…

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Jodi Scott: It really was just a daily challenge, and… and not losing too much sleep.

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Jaclyn Strominger: Thank you.

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Jodi Scott: Take care of yourself along the way, because I was on the plane 3 weeks out of every month, and at the time, I had a 2-year-old, and so, you know, that's tough, being away from your family, along with being in business with your family.

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Jaclyn Strominger: Right, right, so you were on…

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Jaclyn Strominger: Flying around, getting product in different places.

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Jodi Scott: Yes, so you were letting…

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Jaclyn Strominger: You were, you were business development?

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Jodi Scott: Yeah, nobody was doing virtual meetings, and I had my first, like, major buyer meeting, which was,

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Jodi Scott: The Air Force Exchange. And that's because we grew up in the military, and we were really passionate about bringing these products to the military, and my dad, when he was deployed, was taking Green Goo with him all the time, and so there was just kind of this natural following. And it's so great, because, like you said, it's hikeable. They can put them in the little tin in their fatigues, and when they're deployed, or out in the field, if they get a cut, a scrape, abrasion.

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Jodi Scott: Chafing, chapped lips, like, here you've got this little thing that just gets it all done.

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Jodi Scott: And so, I'm like, okay, mom and sister, like, okay, what are we gonna wear to this meeting? And they're like, we're not going. I'm like, what do you mean you're not going? And my mom's like, I'm the designer. I do all the graphic design, I don't go to sales meetings. And then my sister's like, I'm the herbalist, I'm the formulator, I don't go to sales meetings.

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Jodi Scott: did I just draw the short straw? I'm like, I have to do this? But then I found I just, like, really, really enjoyed it. I'd never done sales before, but it's so easy when you believe in what you're doing, and building…

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Jaclyn Strominger: your story that started it, right? So, I mean, so you have that passion.

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Jodi Scott: Yes, and just the… when you're with the customer so closely, and you're seeing the value that they're getting from it, and then being able to share that with buyers, and then seeing the buyers.

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Jodi Scott: get the joy from it. Like, that… that national pharmacy buyer, when he was like, okay, plant-based and first aid don't go in the same sentence, I was like, here you go. Take these sins home, and let me know what you think. And he came back, like, a week later, and was like, my whole family loves this. He's like, okay, let's figure out, like.

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Jodi Scott: let's do this. And so it was just so rewarding. And eventually, I figured out how to, like, bring my husband and daughter on some of these trips, and turn them into adventures. So I'd be in a grocery store meeting, and they would be at the…

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Jodi Scott: at the Children's Museum, and then I pop out, and we could hang out a little bit and explore a town for a day, and now my daughter thinks she's just this big world traveler.

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Jaclyn Strominger: I think that's so fantastic. So, you know, listeners, I want you to really hear what Jody's saying. First of all, obviously, if you're in the entrepreneur space, or you're at a company, it doesn't really matter, you have to have passion for what you're doing, number one. Number two is… is…

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Jaclyn Strominger: to not give up. It's the… it's the persistence, it's the grit, and know that…

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Jaclyn Strominger: I would say probably one of the first things that you're saying that I think is so important for it to having that unstoppableness is…

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Jaclyn Strominger: is truly to think of who you're serving and the benefit, right? I mean, you know.

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Jaclyn Strominger: making other people, like, you know, eczema. Oh, my God. Know all about it, right? So…

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Jaclyn Strominger: So important, but to not give up, and what you had is you had your vision

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Jaclyn Strominger: in sight. You know, it's not giving up of your vision and knowing what your mission is for the product and what you want to do. So don't give up on that, and just… and keep knowing it's… it might not be 3 years, it could be 4 years, but success, and as you said.

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Jaclyn Strominger: Be comfortable with the no's, because every no leads to a yes.

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Jodi Scott: And finding joy even in the discomfort. I remember I was going to get my hair done before one of my travel adventures, and I was just, like, down. I didn't want to leave, and…

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Jodi Scott: And I just was in that place of just, ugh.

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Jodi Scott: And it was really my hairdresser that was like, you're getting ready to go where?

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Jodi Scott: like, what a gift to be able to go to that place, because here I was like, I'm gonna get in, I'm gonna get out, and just, like, head down. And she's like, look up.

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Jodi Scott: Look at the sky there. Go walk the street. You don't have to spend money, like, because I was like, I can't spend money doing anything. Go walk the street, and just, like, embrace the people around you, and then being in a different environment.

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Jodi Scott: And all of a sudden, like, I went on that trip, and I just had a completely different perspective. And then I started… my new thing became, like, what's my favorite walkable town?

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Jodi Scott: Because I could just, like, get good exercise, get fresh air, and enjoy, and appreciate the space, and it wasn't expensive, and I would come back with such a deep appreciation for…

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Jodi Scott: you know, going to Kansas City, or… or, you know, going to St. Louis, and all these different places where I'm like, I would have never thought that Bentonville, Arkansas was so much fun to walk.

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Jodi Scott: And finding that joy, because you can kind of choose. Is it just going to be hard all the time, or can you kind of come above the line? And that gives you some of the juice that you need to be unstoppable during those really tough times.

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Jaclyn Strominger: Listeners, did you hear what you just said? Take note. You have to find the joy. You have to find that joy in the small things.

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Jaclyn Strominger: You have to find that, and that's like…

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Jaclyn Strominger: Ugh, I just… I love, like, you know, what's the best walkable city? Enjoy where you're going. You… and you have a… and the other thing that you said is it's a choice. You can choose. You can choose to be pissy.

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Jaclyn Strominger: Or you can choose to have the smile on your face and embrace… embrace it. And I'm going to bet, by choosing to embrace it and enjoy where you are, that's an energy that comes off when you're in that meeting.

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Jodi Scott: That is a really great point. I never thought about that.

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Jodi Scott: You're right, because you're emitting that.

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Jodi Scott: In the presence, yeah, that's good.

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Jaclyn Strominger: And it… it comes out, and energy…

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Jaclyn Strominger: people can perceive an energy, right? It's like the same thing as, like, if you…

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Jaclyn Strominger: when… and I feel like I say this all the time, before you pick up the phone and talk to anybody, smile! Because you can… they can… they can feel and see your smile through the phone.

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Jaclyn Strominger: They can. It's an energy. It's an energy. If you're smiling, they're gonna feel it.

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Jodi Scott: That is so good. And that's, like, back to that, like, when you spend that time filling up your cup.

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Jodi Scott: how you can share that with others, and it just radiates. That's… that's good. And I think as an entrepreneur, and I understand this so well, is that you oftentimes think you have to sacrifice yourself.

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Jodi Scott: every step of the way. And so, when you are investing in yourself like that, obviously has a radiation around you that's going to have a positive impact, a halo effect on your output.

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Jaclyn Strominger: it has such a huge impact on that output. So I want to kind of dive in a little bit on the family dynamics, because, you know, because

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Jaclyn Strominger: I grew up in a… in a house with two parents that worked together, and that was good, bad, and ugly.

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Jodi Scott: She's gonna be my daughter one day. She's gonna be like, I've got some stories to tell.

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Jaclyn Strominger: So, what was it like, you know, and what is it, and has it been like working with your family?

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Jodi Scott: Well, and my husband left the IT space to come work with us, and her husband… my sister's husband left EMT to come work with us, and my dad, retired military, would sit and label. He was relatively quiet, but then he would, like, you know, pipe up every once in a while and have some things to say, naturally.

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Jodi Scott: And… I mean, the good news is my mom, sister, and I were always best friends, and we valued the relationship so much that we were incredibly intentional. That does not mean there was rainbows and butterflies every day, but what I can say is that

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Jodi Scott: We… we had a little bit of a… of an edge.

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Jodi Scott: Because we were so intentional, and so that's why I really encourage people to set the time aside. Because had we not done that, when we did hit those hard moments, I don't think we would have weathered it the way we did, and it would have been incredibly

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Jodi Scott: compromising, unfortunately. And so, when we first started, and we had heard, you know, family businesses can be toxic, and then not only do the relationships get tarnished, but then you breed a toxic culture, and then you hire toxicity, and then it's… it's a, you know, a really non-productive environment.

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Jodi Scott: Exactly, back to that halo effect. It can work for you or against you, right?

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Jaclyn Strominger: Right.

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Jodi Scott: And so, I started reaching out to family offices, therapists, people who had been in business with their family, or had coached people who, were family businesses, and I was like, give me some best practices. And so we sat down and really focused on some of those resources, and, you know, some of them were…

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Jodi Scott: Find your zone of genius. Actually sit down with each one of you, figure out what your zone of genius is, and then put that person in that seat.

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Jodi Scott: And then respect that seat. Give them the autonomy to do their job. You don't get to throw up your family card and be like, oh, I get to just go ahead and override this. Like, you follow that protocol, and it seems obvious.

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Jodi Scott: But one of the interesting side effects is when someone is not in their zone of genius.

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Jodi Scott: Whether it's your family member or not.

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Jodi Scott: it can make for a very difficult environment. And then, when you start overriding their work, and they don't feel like they have the autonomy and the independence and the confidence to do what they're doing, that gets even tougher. And so, it was very interesting to see how well that worked for us, and really respecting each other's lanes.

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Jodi Scott: And then, when we brought in employees.

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Jodi Scott: taking that same practice. And so, the employees got to get that, like, family feel, but without all the drama that could come with it. And don't get me wrong, there were meetings. I wanted to throw out my family card.

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Jodi Scott: But it's like…

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Jaclyn Strominger: But I think the really key thing here, no matter whether you are in a family business, I mean, it matters, or you're running a business.

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Jaclyn Strominger: Zone of Genius is really important, and I like that you said intention. So, you know, did you guys have, like, a… almost like a pre-meeting that said, okay, if we're gonna do this, we gotta do it…

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Jaclyn Strominger: XYZ?

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Jodi Scott: We did, so we sat down and just, like, really workshopped it.

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Jodi Scott: And then continue to modify it. Like, you know, we have, like, what we call the family operating system, and it does parallel, I think, like, a business… a healthy business operating system, and also parallels a personal operating system. You know, when you're having those check-ins, making sure that,

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Jodi Scott: you are investing in time outside of work, your community. So, like, as a family, we respect that we can't tell each other everything all the time, and that expectation isn't fair. So make sure you have a community where you can go and just really unload, whether it is a therapist, a coach, you know, a group, a forum that you're working with, and encouraging and facilitating that.

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Jodi Scott: Right. Because when you have a place to just, like, let it go, it's really important. Non-judgment, like, non-judgmental, okay. And not feeling like your… yeah, that your family member's gonna feel like, you know, you're somehow going behind their back.

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Jaclyn Strominger: Right. And it's not complaining, you're letting… you're just… you're… you… everybody needs a place to vent, and to unload, and like…

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Jaclyn Strominger: you know, and then it helps you actually talk out the other things that you can sometimes get a different player in the picture, you know. I absolutely love that, so listeners, take note of that. The other nugget that you shared that I… that… that I really, really want to,

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Jaclyn Strominger: Commend you guys for… Is going outside and asking.

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Jaclyn Strominger: And researching other family businesses, and getting from them, and the therapists, and the coaches, like, the good, the bad, and the ugly, so that you could…

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Jaclyn Strominger: Do the best you could to be the good.

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Jaclyn Strominger: And…

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Jodi Scott: Funny? You're good.

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Jaclyn Strominger: No, no, go ahead, because I, you know, I… I just… I… the reason why I… first of all, I think it's so important, but literally this morning.

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Jaclyn Strominger: It's actually on my chair over there. So, I listen to certain books, and I listen to books all the time. So, Jack Canfield talked about this morning, I mean, like, not that he talked about it, in the book, Success Principles, that is one of the key things that he talks about. So.

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Jaclyn Strominger: kudos to you. And so, listeners.

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Jaclyn Strominger: don't be afraid to pick up the phone and go on LinkedIn and find somebody who's doing what you want to do, and

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Jaclyn Strominger: Ask them.

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Jaclyn Strominger: Just…

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Jodi Scott: That's so good, and I just have, like, a really fun unlock with that, which is, when I was little, and especially going through my teenage years, my mom would always tell me, as much as I want to be able to give you everything, I'm not going to be able to.

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Jodi Scott: So I support you, go find the things that you need. If you have to have, you know, one of those, like, mom mentors in your life, because she can give you something that I can't, it is okay. I'm still your mom.

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Jodi Scott: And it's so funny, because I'm like, I wonder if that was, like, the groundwork for being so intuitive to say, okay, it's okay to ask.

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Jodi Scott: Yeah.

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Jodi Scott: It's fun.

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Jaclyn Strominger: I… I absolutely love that. I so love that. That's… it's so great. And ask, so what… one of the things that I… I have done with… I have two kids, what I've done with my kids, and when they were younger.

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Jaclyn Strominger: you know, we all walk around with a phone. I'm holding up my phone, for those of you that are listening, and not watching.

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Jaclyn Strominger: And I would tell my kids, that my, my, you know, when my kids were younger, they would say, okay, mom, can we order pizza? I'm like, great, if you want to order pizza?

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Jaclyn Strominger: Here.

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Jaclyn Strominger: Here's my phone, you know how to unlock it, you've figured out my code. Right? Dial the number and order a pizza.

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Jaclyn Strominger: And they were like, I'm like, yeah, order a pizza. You wanna… you want the pizza? You order it!

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Jaclyn Strominger: And it was…

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Jaclyn Strominger: Giving them the skill to order, or to pick up the phone more than anything, and talk to somebody.

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Jaclyn Strominger: And…

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Jaclyn Strominger: Ask. Ask for questions. Ask. Oh, you know, and I've always said, oh, I don't know the answer to that. Go look it up. Ask. Oh, go ask!

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Jaclyn Strominger: Go ask!

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Jodi Scott: That's so good. And that's so much power, that's back to choice.

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Jaclyn Strominger: He knew.

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Jodi Scott: And just, like, really being empowered with the choice and the ability to go after and seek for what you would like.

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Jaclyn Strominger: Yeah.

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Jodi Scott: And the interesting thing is, is things just have a way of, like, happening when you're really intentional with that. It's like, all of a sudden, it's there for you.

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Jaclyn Strominger: Right, and that's a key thing, being intentional. Sometimes the universe, if you put it out there, you know, we… you hear people, and this is not woo-woo, this is literally, if you put it out there, things will come to you. Trust me when I say that, because it does.

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Jaclyn Strominger: So, I love that you have done this with your family, and that you've worked through it, and how to create that culture, and I think it is beautiful.

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Jaclyn Strominger: So, I'd like to talk a little bit about… because you ended up selling the company, and then you brought it back. So, walk us… I'd love to hear a little bit about that part of your story, because…

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Jaclyn Strominger: That, to me, I'm thinking, oh my god, that had to be some tough times?

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Jaclyn Strominger: And I'm, like, I was holding my breath about that one.

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Jodi Scott: Brutal, to say the least. Brutal.

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Jodi Scott: So here we grew super fast, and… and I'll rewind a little. The pandemic happened, and we were mostly retail, right? Because if you have a cut, a scrape, or poison ivy, you go to your local pharmacy. And all of a sudden, no one's going into stores. And I thought, oh my gosh, I'm gonna have to fire everyone, we're not gonna make it through the pandemic.

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Jodi Scott: And we very quickly shifted to an online business, like everyone else in the rest of the world, and

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Jodi Scott: you couldn't find packaging, and if you didn't pay for cash for packaging, sometimes 10X the price, you weren't gonna get the packaging. So it was like the Wild West just to be able to put our salves in a container.

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Jaclyn Strominger: Oh my god.

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Jodi Scott: And… and here we are, like, bootstrapping this, and so…

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Jodi Scott: We get through the pandemic miraculously, and I'm like, we need to get more support. We're also going up against some of the biggest

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Jodi Scott: companies in the world, right? So, they did just fine weathering the pandemic, and I saw so many businesses just not make it, and it was heartbreaking.

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Jodi Scott: So we started looking for a partner. That was really the original plan. And then we found this group that wanted to build a plant-based portfolio, and put a number of plant-based brands into a bigger portfolio. They had an international footprint, they had

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Jodi Scott: really strong financials, and we're like, oh, this is perfect. We're not going anywhere, but we can expand globally. We now had interest in Japan, Korea, China, the UK, Europe, New Zealand, Australia, so we were like, this is a great way to go global, too. And so.

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Jodi Scott: all the boxes really were checked, and unfortunately, a handful of weeks into the partnership,

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Jodi Scott: The… one of the founders faced major legal and financial issues, including being raided by the feds and a number of allegations that ultimately tarnished the…

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Jodi Scott: company's reputation and their financing, and we had less than 24 hours to terminate our entire team. So the one thing that I got through in the pandemic, like, was my worst nightmare in that moment. My mom, my sister, my husband.

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Jodi Scott: My brother-in-law, my sister and brother had just adopted their second child, like, little tiny baby. I'm like, this is not happening.

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Jodi Scott: Employee number one, my best friends from college who had changed their careers. I mean, it was…

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Jodi Scott: heartbreaking. So many tears. And so…

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Jodi Scott: we let everybody go, and that day, well, the next day, you know, my mom and I and sister are just sitting at the table, and I'm just like, I can't even get up.

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Jodi Scott: I felt like the weight of the world was on me. Like, someone had passed in my life, like…

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Jodi Scott: Like, I lost someone, and here we were unemployed, I lost my financial resources, like, everything that we had built over the last 15 years, plus, and…

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Jodi Scott: My son's a purpose?

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Jodi Scott: Like, I'm like, what am I supposed to do every day now? This is, like, the thing that I've been fighting for every day, and…

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Jodi Scott: And you are so far from being in your body, like, all you are is anxious about the future, how am I gonna pay my bills? What am I gonna do? And then you're ruminating on the past, like, shoulda, woulda, coulda. What if I had done this? What if I had done that?

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Jodi Scott: It was a really tough place to be.

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Jaclyn Strominger: I… I can't even imagine it, and… and, you know…

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Jaclyn Strominger: there's great quotes, you know, the past is not the place to live, it's not the place to make your home, right? So… so how… how did you get past that? And I… like, so what…

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Jaclyn Strominger: What happened Day 2?

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Jodi Scott: Well, at that table, at one point, I put my lip balm on, and I recognized that it was my last lip balm. And production had stopped.

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Jodi Scott: And I was like, Jen, how many lip balms do you have? Did you stock up? And then, like, oh my gosh, like, what am I gonna do without my repair? I put this on my entire body every day, my face wash, like, I cannot live without this.

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Jodi Scott: And then my mom starts doing the same thing with my sister and I, and we're all, like, calibrating each other's inventory while I'm getting emails from people, like, when are you gonna be back in stock? This is the only thing that works. And, you know, it kind of just looks like, we gotta buy the company back.

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Jodi Scott: But I didn't say it like I meant it, it was just, like, this little whisper that came through. And then I just moved on, because how were we going to buy the company back?

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Jodi Scott: And then I remembered, I was like, oh, darn it, I've got a meeting with my coach on Monday, and I need to tell him, like, I can't pay him. And I'd only been working with him for a little bit of time, so, like.

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Jodi Scott: I didn't… I just… I didn't know how this was gonna go, and I was embarrassed, and… and I just needed someone to tell me what to do. I'm like, I need someone to tell me…

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Jodi Scott: what to do. And…

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Jodi Scott: And so I texted him, and I was like, hey, I'm not gonna be there Monday, I can't pay you. He's like, what happened?

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Jodi Scott: you know, like, lost the company, blah blah blah. And it was a really short exchange, and then he was like, Jody, I will be there every Monday at 5 o'clock until you don't need me anymore.

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Jodi Scott: Now, what's interesting about that moment, it gives me more insight to, like, the paralysis that people have, is that…

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Jodi Scott: In that moment, I should have been… thankful, but I wasn't.

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Jodi Scott: I was overwhelmed by the offer. I was like, one more person to disappoint. I don't have time for this.

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Jodi Scott: I'm, like, I don't even know how I'm gonna show up, I have nothing to give him.

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Jodi Scott: This is just inconvenient. So I had no intention of going to that meeting on Monday. And then Monday rolled around, and I was, like, overwhelmed with guilt. I'm like, oh, he's such a nice person, I should… I need to at least show up and say thank you, but no thank you.

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Jodi Scott: And I get on the phone with him, And he's like…

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Jodi Scott: So what are you gonna do?

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Jodi Scott: I'm like, I don't know, Timmy, like… we talked about maybe buying the company back, but, like, how are we gonna do that?

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Jodi Scott: And I'm like, well, what should I do? Tell me what to do. And he's like.

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Jodi Scott: I don't have the answer, you do.

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Jodi Scott: And I'm like, no, I don't. And he goes, I just need to get you mentally fit enough so you can find it. And I'm like, what?

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Jodi Scott: And he's like, okay, you're gonna set your alarm every 3 hours. I'm like… and in my mind, I still had a job, right? I'm like, how am I gonna stop doing something every 3 hours?

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Jodi Scott: And then he's like, and then you're going to do a presence exercise. And I'm like, a what?

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Jodi Scott: I'm like, how does this have to do with anything? He's like, you'll see.

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Jodi Scott: He's like, I'm gonna get you mentally fit enough, and we're gonna build this muscle, and then you're going to find out what you need to do.

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Jodi Scott: And I'm like, what is a presence exercise?

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Jodi Scott: And he's like, you're gonna focus on one of your five senses for 30 seconds to 2 minutes.

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Jodi Scott: And we're just gonna start with that, and I'm like, this is absurd. So, I set my alarm, and the first time the alarm goes off, I take off my shoes, I go outside, and my husband's like, what are you doing? I'm like, Timmy says I have to do a presence exercise. He's like, a what?

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Jodi Scott: Nope.

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Jodi Scott: Yeah, I'm like… and the first time was just so weird. I was just like, what am I doing? I'm like, focus on your feet, focus on your feet, feel the feet, and I'm, like, thinking of all the things that I should be doing that is not this moment. And I'm like.

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Jaclyn Strominger: That are not your feet.

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Jodi Scott: Yeah, like, just do the work, Jodi, do the work. And so I continued to do it, and what I found very interesting is that

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Jodi Scott: I…

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Jodi Scott: I started to get better at it, whether it was, like, listening to the birds, or focusing on the furthest sound, or, like, focusing on my breath, looking at the horizon, studying a leaf, you know? And it was…

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Jodi Scott: And it was just studying one of those five senses very intently, and then I started to enjoy it, and then I started to crave it, and then I started to want to do it longer, like 2 minutes. And…

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Jodi Scott: and we would meet every week, and most of it wasn't… like, our conversations were not around what you should do. It was kind of like, okay, how are these moments working for you? How are you showing up when you're doing them? You know, how are you working on getting those thoughts out? Let me give you some other, exercises that you can do during this time.

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Jodi Scott: And the best description I can give is, like, you know those images when you have, like, the Neanderthal that's, like, we crawled, and then we slowly started walking upright? That was it. And within about the fifth week, I was like, I got an idea.

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Jodi Scott: And he's like, of course you do.

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Jodi Scott: And it was just so interesting to see how it was, like, the inverse of what I would have thought in terms of building this quote-unquote muscle, this mental fitness muscle, to give me the ability to get more present, and get more in my body, out of fight or flight.

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Jodi Scott: Out of depression.

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Jodi Scott: And in the moment, so I have more curiosity, less judgment of myself, less judgment of other situations, and really just, like.

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Jodi Scott: bring it in to be able to have the confidence to go back to asking, oh yeah, I know this person, maybe he can help give me an idea. Okay, let's go to that meeting, and maybe he's got some financial creativity. And, like, working my way into that.

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Jodi Scott: And, it was really cool.

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Jaclyn Strominger: That is actually really cool, and it is… it's true how…

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Jaclyn Strominger: How that type of work truly does work, it helps you… it changes your focus.

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Jodi Scott: And the amount of time that we spend

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Jodi Scott: ruminating on things that just don't serve us, that get in the way. And so interesting now, when I think about, like, Green Goo and Full Circle, and my work doing psychoneuroimmunology, and I… here I am.

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Jodi Scott: in this moment, and I'm learning more about how, like, the chemicals we put on our skin and in our body

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Jodi Scott: are putting us in this low grade of fight or flight, and how that's showing up for us, because inflammation, like cortisol goes up, inflammation goes up, inflammation presents itself in a lot of different ways. Well, one of the ways it presents itself is in a chronic skin condition. It's not just pain, it could also be foggy brain, it could also be insomnia, and I'm like.

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Jodi Scott: wow, this is like a total full-circle moment in terms of what I'm doing with Green Goo, and having a better sense of awareness of the value of the things that you can do in your life that will serve you to stay in that state of presence, and as an entrepreneur, and a high performer, and so you can be unstoppable.

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Jodi Scott: So that you can get that cortisol down, you can get that inflammation down, have your body more in a state of rest and recovery, because that's really where resilience lives, not in pushing in this fight-or-flight state that we really, like.

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Jodi Scott: Kind of put as a badge of honor that that's what we're supposed to do in order to be unstoppable.

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Jaclyn Strominger: Right, right. It's finding that place where you can actually

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Jaclyn Strominger: calm down, and not, you know, find a way to take whatever those negative thoughts are, or those past bad thoughts, or something that happened in the past. As you said, take out the woulda, coulda, shoulda.

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Jaclyn Strominger: There is no woulda, coulda, shoulda. Ever.

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Jaclyn Strominger: Because it happened, done. You can't change that. Okay, you learn from it, but get our head out of it.

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Jaclyn Strominger: find that way to sort of decompress so you can be more creative, so you can think clearly. It… it really, you know…

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Jaclyn Strominger: it makes a huge difference. I mean, it truly, truly does, and I'm so glad that you were able to do that. So then, you got this creative way, and you were able to buy the company back?

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Jodi Scott: It took 18 months, and that was another, like, really good exercise for, like.

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Jodi Scott: I had to work on myself that entire 18 months, because… like, so intently, because if I worried about the future, if, like, am I gonna get this across the finish line, or started thinking about what I should have done, instead of just being, like, intently focused in the present.

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Jodi Scott: that 18 months would have felt like forever. And so, it was a really sweet time. And then, back to that halo effect, the impact it had on my husband, my daughter, and, like, I tell this story often, it's just… it's so sweet, because

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Jodi Scott: She went to go do an exam, and she came back to tell… I was like, how did your test go? You know, I was picking her up, and she's like, oh my gosh, mom. She's like, my teacher pulled me aside, and was like, I need to talk to you. And she's like, oh, my… I'm in trouble.

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Jodi Scott: And he's like, I really want to applaud you on how you take your test. And she was like, what? And he's like, you rubbed your fingertips together, you took a couple deep breaths, and then you just got in the moment, and you started working through the problems that you did know.

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Jodi Scott: And then you stopped, and you took a couple more deep breaths, and you got present, and then you went back and leveraged what you did know to help you with what you didn't know. And I just want to tell you, that was a really great job of taking a test. She's like, Mom, it was like I was talking to you!

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Jaclyn Strominger: It's amazing how our kids pick up on things, the modeling of the behavior of things like that, that…

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Jaclyn Strominger: Right?

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Jodi Scott: Yes, and for her to be able to just access that.

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Jodi Scott: in a place where, like, bless their hearts, I mean, if they're being inundated, if there's any generation being inundated with so much, like, impulsivity and decision-making because they're having so much coming at them at one time, to be able to create that sort of, like, filter for yourself to, like, stay present.

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Jodi Scott: And I just… and I think, too, as entrepreneurs, like, I never thought… I remember meeting people that I was like, wow, they're, like, really zen, and they're really focused. I want to, like, feel like that.

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Jodi Scott: But I'm like, I'm not gonna meditate for 2 hours. I don't have time for that. And it's so cool, like, the science supports. You don't need 2 hours. Like, small moments throughout the day, while you are doing what you're already doing.

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Jodi Scott: Right. Gets you those results.

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Jaclyn Strominger: So, I, took a course, and, you know, got the certification, and so you're talking about being present. One of the things… sorry, my… for those listeners, if you are watching this, my dog right now is having a field day on my hand, loving to lick me. She loves me, so, but…

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Jaclyn Strominger: You know, it was all about…

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Jaclyn Strominger: you know, taking those deep breaths. It was about finding pre… being present. It was about pressing your hands together. So, if you're in a meeting, you know, even if you are in a meeting and somebody says something, so before you react.

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Jaclyn Strominger: It's like to train your body to take a breath and press on something, put you there, whether you're pushing your hands together, or putting your fingers, pressing them on the table, you know, and… and…

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Jaclyn Strominger: Being present in the moment and training ourselves to do that.

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Jaclyn Strominger: I will tell you, even just going through the certification and the coaching practice of that.

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Jaclyn Strominger: it was… it was blissful, and, you know, and I will tell you, I was very much like what you said in the beginning. You were like, what do you want me to do? Like, what? Because… but it is amazing what happens when you do do that, and to be able to teach that, and for your daughter to be able to…

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Jaclyn Strominger: See that and learn that? Oh, it's such a great, great gift.

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Jaclyn Strominger: And… and listeners, I think this is also just a really key point.

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Jaclyn Strominger: There are so many times that, as an entrepreneur, or when we're working up the corporate ladder, and we are… you know, it is important to be able to have those moments that you can just…

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Jaclyn Strominger: Ground yourself.

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Jodi Scott: Building that muscle, yes! I love how you describe that, because what I've found is that when you invest in it outside of the quote-unquote boxing match, so going into that meeting, like you described.

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Jodi Scott: Then you're able to access it quicker, so you can get present quicker to then respond in a way that's not going to be a reaction, and it's really going to be a more thoughtful, productive response.

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Jaclyn Strominger: So, Jody, tell everybody, where's Green Goo now?

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Jodi Scott: So, Green Goo is available on our website and Amazon, so we are here today, and we're slowly but surely getting in stock. So, you know, our… our buyback was not very long ago, and so, it's very interesting. It's like a…

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Jodi Scott: It's… I don't like to use the word reboot, because it sounds not forward-facing.

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Jaclyn Strominger: How about 2.0?

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Jodi Scott: I like that. 2.0. And it's so… it's exciting because it's also very different, right? A lot has happened, whether you…

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Jodi Scott: AI, social media, all the things, and so, it's been really fun to learn even more new facets of, like, what we can be doing with GreenGoo.

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Jodi Scott: Same formulas, same process, still bringing the plants to our manufacturer. It still blows my mind that these are formulas that started, really.

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Jodi Scott: for us, in the 70s, with Nan, who was my sister's mentor, and here we are, you know, 50 years later, and there's still…

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Jodi Scott: so relevant, and still people's first choice. I can't tell you how many people come back, and they're like, when you were out of stock, I tried this, I tried that, I'm so glad you're back in stock. And… and here, brands are trying to just keep reinventing these different kinds of formulas, and I'm like, you know, time-honored traditions are pretty darn cool.

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Jodi Scott: I mean, these are… these are… these have been around for hundreds of years.

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Jaclyn Strominger: And the interesting thing about it.

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Jaclyn Strominger: Is you don't have to make a chemical.

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Jaclyn Strominger: You can just grow.

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Jaclyn Strominger: And there's a lot of extra benefits when you put plants out into the world.

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Jaclyn Strominger: There's a lot of good that happens just by having Plants.

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Jaclyn Strominger: It reminds me, I think, about, you know, like, that song, they pave paradise and put up a parking lot, right? You know, that… we don't need to pave anything, we just need to plant more. We need to plant and have… and there's so much that plants can do. That's…

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Jaclyn Strominger: that's… you know, it's… it is, it's ancient history. You know, I think back, you know, you think about all the things that…

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Jaclyn Strominger: people did… Before we had Chemicals.

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Jaclyn Strominger: What were chemicals made? Why did they make them? They were to replicate what a plant did.

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Jodi Scott: And, to your point, like, these man-made chemicals are maybe 100, 150 years old. They are new to our systems. They were born out of the Industrial Revolution, when we could first mass produce consumer packaged goods to people. We didn't have the technology we have today, we didn't have the transportation or Amazon same-day shipping, and there's this idea that more value means more volume, so you add

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Jodi Scott: water, and all of a sudden, it can become a very unstable formula, and now you've got to add all these synthetics to have a stable formula, so you don't get a moldy lotion when it gets to your door in 3 years after it was produced.

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Jodi Scott: And so our body is not familiar with this stuff. It doesn't know what to do with it.

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Jodi Scott: Plants have been around for so long, and what's interesting, too, is that when we did research over the last 150 years, we weren't doing research on botanicals. We were doing it on all of these other synthetics. And now, finally, there is

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Jodi Scott: Resources and funding going towards botanical research.

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Jodi Scott: and now we can finally prove the data that was sort of anecdotal, where it was like, oh, my mom gets really great results from this, so I'm gonna try it, but there really wasn't the science to support it. And so I love being able to bring that forward, and going back to how just planting can bring so much joy, well, now we have the data to support that when you put plants on your skin and ingest them and get the…

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Jodi Scott: Botanical compounds and nutrients from the plant.

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Jodi Scott: Cortisol goes down, inflammation goes down, all of a sudden, things like insomnia, chronic skin conditions, cloudy, foggy brain, achy bones, like, those things start to subside. Like, what if we could actually live not feeling that way? Because I think we've…

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Jodi Scott: Become so accustomed to being in this low-grade state of fight or flight. It's just like what we know.

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Jaclyn Strominger: Right, it's so true. Alright, so Jodi, I could talk about this for hours, I have a thousand and one other questions, but maybe I'll just have to bring you back.

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Jaclyn Strominger: So, Jodi, tell everybody, where can they find all of this great greatness?

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Jaclyn Strominger: And connect with you.

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Jodi Scott: GreenGoo.com, and you can find me there, or you can also find me on LinkedIn at Jody A. Scott, and I'd love to hear from you.

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Jaclyn Strominger: Alright, so fantastic. Listeners, so many…

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Jaclyn Strominger: Bits, nuggets, words of wisdom, you heard the good, the bad, the ugly, and Jodi is thriving with Green Goo, and so please do me a favor. Go to the website, get some for yourself. You know I'm gonna be going there, because…

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Jaclyn Strominger: I've been meaning to, because, God, talk about eczema, oh my god, that's a whole other story. But go to her website, go get some product.

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Jaclyn Strominger: Share this episode, because this is so rich with great, again, with great nuggets.

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Jaclyn Strominger: Subscribe if you haven't already. Again, share it, subscribe, and then please do me the next favor and head over to our school community and join Unstoppable Success.

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Jaclyn Strominger: We have power hours, we are having, monthly,

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Jaclyn Strominger: meetups where we actually get to brainstorm, and we have guests. Maybe Jodi will be a guest, on one month, where you get to ask lots of questions. So join us on School. We are sharing lots of information nuggets there. Jody, I cannot thank you enough for being an amazing guest.

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Jaclyn Strominger: Thank you, listeners, for listening. This is the Unstoppable Success Podcast. I'm your host, Jacqueline Stomminger. Keep listening. We appear every Tuesday and Thursday.

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Jaclyn Strominger: And I cannot wait to help you keep leaping to your greatest success.