Unstoppable Success Podcast
The Unstoppable Success Podcast is the show for CEOs and entrepreneurs ready to break the plateau, build relationship capital, and create growth, impact, and income. Hosted by Success Strategist and master connector Jaclyn Strominger — creator of the LEAP Framework, founder of the Relationship Capital Formula, and co-author of Charting True North — each episode reveals how relationship capital, strategic decisions, and courageous action break the plateau and build unstoppable success.
Every conversation goes beyond motivation to uncover the real strategies behind business growth, entrepreneurial momentum, and the relationships that open doors to opportunity. Jaclyn talks with CEOs, founders, entrepreneurs, and executives who are actively building businesses, scaling influence, and turning ambition into measurable success.
What You'll Learn
On the Unstoppable Success Podcast, you'll discover:
- The strategies CEOs, founders, and entrepreneurs use to build success — not just talk about leadership
- Practical insights for business growth, breaking through the plateau, and scaling impact
- How to build relationship capital and turn connections into real opportunity
- The mindset shifts that drive confidence, resilience, and reinvention
- Real stories of bold decisions and breakthrough moments
Behind the Scenes of Success
Every episode takes you inside the pivotal moments where leaders faced critical decisions, navigated uncertainty, built relationship capital, and turned ambition into measurable success. Jaclyn's conversations explore the systems, relationships, and strategic principles that separate momentum from mediocrity — so you can apply those lessons to your own career, company, and life.
Who This Podcast Is For
This podcast is for:
- High-achieving entrepreneurs
- CEOs and founders
- Business leaders and executives
- Ambitious professionals ready to build real, lasting success
If you want to break through your plateau, build relationship capital, and create unstoppable success in business and life, this podcast is for you.
Where Success Meets Opportunity
This isn't just another motivational podcast. It's where strategy meets relationships and real-world execution. Where connections turn into opportunities. Where clarity turns into momentum. Where unstoppable success begins.
New episodes featuring visionary leaders, entrepreneurs, and innovators — available wherever you listen to podcasts.
Interested in Being a Guest?
If you have a story of building success through relationship capital, strategic decisions, and courageous action, we'd love to hear from you.
Apply to be a guest at https://jaclynstrominger.com/podcast/
Unstoppable Success Podcast
Your Butt Deserves a Better Hospital Gown with Shawn Gibbs
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
A patient who felt uncomfortable in a traditional gown left Shawn Gibbs's clinic without having a concerning mole examined. She returned about a month later, and the mole was diagnosed as melanoma. Shawn cannot say what would have happened with an earlier exam, but the experience made him ask a powerful question: Why accept a patient experience that leaves people feeling exposed?
Shawn, CEO and co-founder of GIV Gowns, joins Jaclyn Strominger to share how he spent three years developing patient attire with more thoughtful access and coverage. He also shares how existing relationships helped him find manufacturing partners, why he made direct asks to build new opportunities, and how he stays connected to his purpose when progress is slow.
Listen for practical lessons on healthcare innovation, relationship-driven business growth, patient dignity, and serving a clear audience.
Learn about GIV Gowns: https://www.givgowns.com/
Connect with Shawn: https://shawngibbs.com/
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Become a Sponsor. Learn more! Email: info@Jaclynstrominger.com
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Hello, everybody, and welcome to another amazing episode of the Unstoppable Success Podcast. I'm your host, Jaclyn Strominger, and as you know on this podcast.
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We hear from amazing individuals who are doing phenomenal things, who get to share their tips, their insights, their strategies on how they have had, and continue to have, unstoppable success. And today, I am so excited, because I get to introduce you to an amazing guest.
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So, a little bit of a question here. What if… Better healthcare outcomes
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begin before the diagnosis, before the treatment, and even before the provider walks into the room. So, today's guest believes dignity is not simply a gesture, it's a powerful force that shapes trust, confidence, engagement, and ultimately, outcomes.
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Shawn Gibbs is the CEO and co-founder of Give Gowns, a medical provider, entrepreneur, product developer, strategic operator, author, speaker, so many great things. And for more than 15 years, he has built businesses, skilled companies, and strengthened teams, and improved healthcare experiences.
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After witnessing the limitations of traditional patient gowns firsthand, who has not? Ugh, Shawn transformed a problem from the exam room into a company focused on creating patient and clinical experience attire. He is also the creator of the
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irreplaceable provider method, and the trust framework, and the outcome cascade, as well as the author of Before the Diagnosis and How Dignity Decides Outcomes. So, Shawn's work challenges us to think differently about leadership, innovation, and the way we recognize the value in every person. So, Shawn.
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Welcome to the Unstoppable Success Podcast.
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I love it. I love the name. It's so energizing.
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Well, it's like, woohoo, come on, let's go, right?
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Like, let's get after it. Unstoppable, I'm excited, we haven't even done anything yet.
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Like, woohoo, I always feel like I'm like, yeah, let's do it!
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Orsinio Hall, the back… woo, woo.
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Yeah. So, Shawn, so, you've had huge experience, but tell us, like, what was that… what was that aha moment when you were like, I've got to do something different about how… how we're dressing in the exam room? And because God only knows.
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I've been there.
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Yeah.
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Yup. It was kind of this weird… it was kind of this weird culmination of factors, Jaclyn, where I had… during my time in clinical practice, especially kind of that…
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year 10 mark, I had been keeping track of weird little things about medicine that just always frustrated me, that I always wanted to address, and I had it in a little journal, and I was like, you know what? Somebody's gotta do something about these things.
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And the amount of times that I went through there, I was like, the patient count. And I'd have some…
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And I'd have some experience with a patient where either they directly
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directly tied the reason why they had delayed or avoided coming in, or going and getting that test, that mammogram, that colonoscopy, and were like, I'm not putting on the gown.
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And I'm like, you know, yeah, that's a serious… that's an annoyance, right? Or it'd be in the middle of an exam, and I'd have a patient that was like.
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Clearly uncomfortable.
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And when they're clearly uncomfortable, then it makes the whole situation uncomfortable, and and you obviously don't want to make people feel weird, right? You're their medical provider, and…
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I… I had one specific instance that I remember was like, I'm done. Like, that's it. I'm… somebody's gotta do it, and I'm the guy to do it, and I had this patient who I had seen for probably a decade, knew her really, really well. I mean, we were… I would have put her in the category of, if I would have seen her, you know, at Costco or something, like, I knew… we knew each other's first names. We were pretty close. Our kids were the same age, and she…
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we were pretty good friends, and she came in and she said, she said, Shawn.
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I have this weird mole.
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And I said, that's okay, that's great. What's concerning you about it? She went through the whole thing, and I said, where's it at? And she's like, well, I know I've known you forever, but it's in this kind of weird spot, it's kind of on the side of my breast over here. And I was like, that's okay. Like, what would make you feel comfortable? How do you want to do this? And she's like, boom.
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I don't know, well, let's try this. So she's, like, lifting up her shirt, and she's like, that's kind of weird, and… and I was like, do you want to try… let's try a gown. Like, I'll step out, put the gown on.
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And so she's trying to, like, negotiate this thing so there's a carve-out, you know, of, like.
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little peace, and try not to show everything else, and I get it. I've told this story before, and some people are like, well, why is she being so shy, and she's in a doctor's office? And I'm like, there's a lot of people that their medical provider may be the second person that's ever seen them naked in their lives, right?
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And it's not that uncommon, and so anyway, we're… I have 3 gowns by that point, trying to, like, make this little triangle, and she kind of just finally threw up her hands. I was like, Shawn, listen.
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I'll take a picture of it, I'll watch it, 3 months, I'll come back, if it changes sooner than that, like, I'll let you know. I'm like, no, let's try and figure it out. Like, if it's uncomfortable to you, it's uncomfortable to me.
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And she's like, no, it's… it's too weird, I'm gonna go, right?
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And then she came back about a month later, and she said, look, I took a picture after I left, and it's probably double.
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probably doubled in size in a month, and so she was like, I don't even care anymore, you just gotta look at this thing. So, yeah, we ended up taking just a massive, massive area out of here. It was a melanoma, it was fairly aggressive.
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Who knows what it would have been like a month earlier, right? Who knows?
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But what I did know is her emotions affected her behavior, as they do for all of us. And when your emotions affect your behavior in any kind of a negative way or a positive way, it is going to impact your outcomes. I don't care whether that's medicine or business.
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or on a Teams meeting, or whatever it is, right? And it 100% changed her outcomes. And that… that was the day that I just said.
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Alright, I, like, I… we can't do this anymore. How many people are avoiding care completely because of this silly thing? So, I set out to change it, and we've changed it, and now we're just…
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Throwing them all over the world.
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Well, I… I have to say, first of all, I think it's amazing that you're… so… so, the listeners.
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Shawn's product, basically, if you look at it, and we'll have the links, it basically is our gowns with, like, peekaboo zippers, and, like, and adjust places where you can, like, open up flaps and things, which is great, because, you know.
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If you've ever…
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gone for any exam, whether it's a mammogram, or even when you have to strip… I mean, if you've even gone for a skin, you know, to go to your dermatologist, you're getting naked, and the only thing that they're telling you to keep on is your underwear, and you're like.
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But then they still peek in, right? So, you're like… and I was gonna say, well, maybe she hadn't had given birth, because once you've given birth, it's like, oh, you know…
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are off, yeah.
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You… they… you showed everything.
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But it still does make you feel uncomfortable, right? It's, you know, you still question it. So.
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So, as you're building this, okay, so, because the product is amazing, and I think what you're doing is absolutely fantastic, but let's get back to the before, like, at this point, and you're like, okay, now I need to build it. What did you do? Like, what were your steps? Because so many people, I think, get
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like, I have this great idea.
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You don't… nothing against being a seamstress, but you don't necessarily look to me like you're a seamstress.
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Easy. I am very good at that.
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Well, you know.
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But my husband is a better sewer than I is, because he's an ophthalmologist.
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Oh, yeah.
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surgeon, you know, and so, if I need something sewn, I give it to him, because he stitches every week.
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Yeah, yeah, and little teeny areas, too. He's like…
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Yeah, I… I hear that. So, kind of the way that process works, so my… my venture into kind of the entrepreneurial space had began even before that. I came out of medical school.
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My medical training.
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And even going into my undergrad, I had a real hard time deciding was it business or was it medicine, and I had a real passion for both.
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And so I decided to kind of do a little dual thing. So I did business in medicine, I came out of my medical training and said, hey, I'm gonna find an older physician who wants to retire, I'll come in and just say, hey, if I can scale this clinic, can I have a percentage of the sale?
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And it works great for everybody. And so I came in, I scaled it, did the thing, and I was like, I like that model. So I kind of rinsed and repeated it, and then started my own clinic.
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And then… and then scaled that and sold that off about a year ago. So, kind of the… the idea surrounding business principles and operating a business and all that kind of stuff were already in play. Like, I had already ran several different businesses by that point, but I had definitely never created a product.
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Right? So, that was a… that was a whole new venture, saying, okay, well, we're gonna take these ideas and turn
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you know, 15 different concepts, because if you go look at the website on GiveGowns.com, I mean, I created an entire product suite from little, little babies in the NICU all the way to aging population, right? So…
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it was, like, it was substantial. And so, the very first thing was going out, and this is where I was like, Jaclyn and I are gonna have a fun conversation about this.
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Leveraging relationships.
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I had already had… A couple different relationships that were in the manufacturing space.
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And I said, look, I have concepts, I know exactly how I want them to work, and they said, great, we do manufacturing, and we're really, really good at it, and been doing it a long time. And I said, yeah, I never thought I would ever…
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need your professional skills for manufacturing, right? But, these relationships turned into really powerful manufacturing relationships.
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And so, went to them and said, hey, here's what I want to do, and they… they kind of said, okay, yeah, we've… we've made…
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we've made plenty of products in the world, so they kind of walked me through the process, and just iteration after iteration, and getting it just right, and samples back and forth. I mean, that whole process was 3 years in the making, Jaclyn. 3 years.
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Three years.
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just getting the innovation, like, dialed, because I… I didn't want to do the steak restaurant thing, where they do a soft opening, and they're like, you run out of steak. That's always so frustrating. I didn't want to do this big launch, and everybody's like.
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hmm, like, it actually doesn't work, you know? And it just… I've done too much business for that, so…
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I want to make sure when they came out in the market, they were ready to go. So yeah, it was… it was pretty substantial and leveraging a lot of really good relationships, to the point now to where they've actually… I… now I have such a relationship with our manufacturing side.
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that I'm, like, I'm part of their whole manufacturing process, to where even outside of Give Gowns, I'm helping people get their manufacturing of products done, and now I have a substantial stake in my own manufacturing company, which is pretty cool. So, yeah, it was definitely a journey to get there, for sure. Not an overnight process.
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So, so… What do you think you would have done if you didn't…
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have those manufacturing relationships. I mean, and listeners, as you know, I am all about relationships. It's like…
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You know, you pick up the phone.
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To people that you know, or maybe you know a little bit?
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Yeah. And you… You talk.
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Yep.
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Yeah. Strange, strange concept. Strange concept, right.
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Yeah, right. You know these things that we carry with us all around, we just didn't even use them?
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Yeah, yeah. Honestly, my natural tendency would have been to just say, okay, who do I possibly know that I can just throw this wide net to? But still would have been in my relationship network, and just said, does anybody know anyone in manufacturing?
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And… and frankly, I mean, I had… I interviewed 4 other factories.
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Wow.
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because of those relationships, because I had 4 or 5 other friends who were like, yes, I know a guy who does manufacturing, and I'd interview them, and either they were like, ugh, soft goods, never really done that, we more make automotive parts, or whatever it is, or then a couple, I would say, hey, this is what I want to do, and they're like.
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way over our scope. Like, we make t-shirts and hats. We don't make a medical garment. So, it was that same kind of process, was going in and leveraging those relationships.
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And to every kind of a degree, but I mean, I think even if I wouldn't have had those, it probably would have been the old…
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hop on a plane, fly to China, take a friend of mine who speaks Mandarin, hope for the best. Like, I… it would have been figuring it out… figuring it out, because by that point.
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the… the passion for it, and, like, the… somebody's gotta fix it, and it's… it's… I'm…
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I'm perfectly suited for it, because I've lived every part of that kind of experience, from the admin, to the owner, to the provider, to the patient, like… I was perfectly suited to do it, and so I was like, I already had the drive, I'm like, it's gotta get done, and I'm gonna go for broke.
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Right, so that's key. So, two things, listeners, I want you to really take. Number one, drive, go for broke. I mean, you have…
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And, well, I'm gonna ask a question in a second about
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That will help with the drive part of it, in a way, but…
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also use those relationships. Again, I cannot stress that enough.
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even if you know 6 people, those 6 people know 6 other people, and those 6 people know 6 other people. So, I'll date myself here, but go watch the Faberge commercial, where they tell 2 friends, and so on, and so on, and you see it expand, right? So…
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Well, one of the things that's been really, really interesting about this entire process, Jaclyn, speaks exactly to what you were saying, is I think it's really easy for us to forget that
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If you don't ask, you don't get it.
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Right.
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And I have so many people that I know that have been like, man, yeah, I… I've always thought about this product, or this idea, and, you know, watching you go through this whole thing, it's really given me, you know, a lot of drive, and I really want to do it. And I'm like, so…
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You gonna ask me?
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What do you want?
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Like, are…
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Say what you want, right? Because you keep talking about this random vague idea, like, what do you want of me? Do you want me to help you manufacture it? Like, do you want me to put you in touch with somebody? What do you want? And they're just… like, the cheat code is in the willingness to ask. We just locked in a…
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a deal with the Major League Baseball Players Association to make our kids' gowns look like current active baseball players?
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Oh my god, that's awesome. I was just gonna say, because even if you did anything with any of the major sports teams.
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Yeah, and we have them all on tap, and we're in various stages of development with every single one of them, and we're at red lines with a couple of them that I can't talk about yet, blah blah blah. But, you wanna know how I got those?
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I called them.
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I called them and said, hey, this is what we're doing, and I just asked. Right. Right? And they're like, wow, nobody's really ever approached us with, you know, this kind of thing. Everybody wants to just put a logo on a cup, and I'm like, yeah, I get it's a novel idea, but it's also…
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Like, you just ask, and we forget that that's such a powerful tool.
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It's such a powerful tool, and it's… and I actually just brought this up with somebody the other day, because I just asked… I have a… I'm…
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for the podcast, I'm actually asking people that…
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you know, people that I have
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just, like, loved, for different reasons, to be on the show. And I asked somebody the other day, and I'm like, and they said yes, and I was like.
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you know, so it's like, you get the yes, and you're like, great. I mean, you know, but if you don't ask, the answer is always no. So ask, and if they say no, so what? Move on to the next. So what, so what? You know, move on. But the other key thing that I love about what you're doing with, like, the whole sports thing, because how many sports
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franchises.
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Yeah.
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are…
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to doing something to give back. So, in my… I'm now picturing the sports franchise with the kid, wearing the… whatever, name the team, and the player… Yep. There. I don't know, it just, like.
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It's a great…
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You're seeing it. Yeah. And… and it plays so perfectly into the entire ecosystem of what I wanted to build, and the reason why I named the company Give.
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is because I wanted to give a better experience to the patients, a better experience to the providers, because they're all purpose-built, right? Like, we have a thousand different subspecialties.
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And one gown.
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How does that make sense? And so, it's a, I want a gown that can help my orthopedist friends. So I get an orthopedist in the room and say, hey, what would you need to make your job better? And they're like, oh, I could use these. Great, how about this? Yeah, that solves all my problems. Thank you. Right.
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Right.
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So it's… but I wanted to give them a better experience. I wanted to give these administrative teams and these institutions ways that they're trying to diversify themselves, and then our give-back initiative, and it all rolls into… man, everybody wins. Right. And that's the part…
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That's the part that I love, is that… because…
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When you do… when you… when you're getting everybody on board for the right reasons.
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then people… A, number one, patients feel heard, the doctors feel heard, you know, the staff feels heard, you're not, you know, it might even reduce, like.
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you know, patients getting angry, right? You know, like, some of those patients, if they're unmet, whatever, I could go into lots of different things, I experience those things, but… so, it's really great. So, here's my question, though, for you.
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It's not a smooth ride.
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Yo, you're tired.
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You're talking 3 years, and I'm sure it's not the… it's not a nice trajectory up. So, you know, for the people that are hearing this and said, you know, it took 3 years to get the right product out.
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But what were some of the other hurdles that you went through, and if you can, also speak to the passion, because I'm assuming that that passion had to stay there when you're like, I'm ready to throw in the towel, or throw in the gown, so to speak.
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Yep, yeah. It is… it is definitely part of my morning routine, where I…
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I get at my desk, and one of the very first things I do before I ever open an email or anything is just say, Shawn, why'd you do this?
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Hmm.
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Like, and it's just… it's just self-talk of, like, why did we do this? I sold my practice, I sold a couple others, like, I went… I… I was like, this has to happen.
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I'll win.
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And so… and I'd built that practice from COVID. Like, I had built my own practice out of COVID. Started March of 2020. Like, there was significant investment there, and it was. There's a lot of times when it's, man, there's these frustrations of.
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just the time it takes to get a product into the healthcare space, and all of that red tape, and… I mean…
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Give is disrupting something that has been institutionalized over a hundred years. Like, there's very few people on the planet that don't know anything other than
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the draping traditional gown that is present, like the status quo, right? So…
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it's a… it is a massive story to tell. It's a massive value prop to get people to understand and recognize that it should be part of 2026 and beyond medicine, right?
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But yeah, it's every morning when I say, Shawn, why'd you do this? And just saying, I did it because boom, boom-boom, boom-ba-boom-ba-boom. And all the things that I laid out earlier is why I call the company Give. Just, I want to give this.
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I want to give to the underserved, I want all of these people to be able to experience the emotions that I have seen on people's face when I have put them in a give gown.
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And I just watched them…
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And it's just this disassociation from their illness, it gives them peace of mind, it helps them feel like they have a little bit of a comfort blanket, so to speak, or, like, armor, and it's a…
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we can do this. And especially, I replay a couple different videos of kids that we have made some custom gowns for that look like their lacrosse jersey, or look like her old princess dress, or whatever, because they were in gowns for a long time in hospitals with cancer treatments, and…
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we made them some custom gowns that looked like their jerseys and things, and I replay those videos all the time of, like.
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That's why I did it.
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I did it for that. And… and that's the thing that gets me through those humps, is just constant reminders of why the passion was there in the first place.
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And so, listeners, I want you to understand that part, because that…
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starting a business, and it doesn't even have to be your own business. It could be being in a company. You know, we all know that
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we get into certain professions, usually, or something, because there's either a like or some desire that we have, or maybe we're interested in something. And there's always going to be those moments when you're like, why am I doing this?
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Right?
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And so, you've got to find the one thing that you can… and it might even be you recording yourself saying, this is why you're doing it, that you can play back.
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But it's gonna be that that's gonna get you through the lows, and on the back… on the other side of the low is learning lessons and a high.
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So…
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You know, so… So, as you're going through this journey.
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what is… what have been what, you know, besides, obviously, manufacturing, what has been some of the biggest hurdles that you've had to overcome? Because, I mean, you're… you're… you are getting into…
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I mean, medicine stinks.
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I say that out loud!
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Yeah, it's a free country.
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You're in a safe space. So…
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It's going out to how many listeners, right, though?
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Yeah, exactly.
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For sure, you called out the manufacturing piece, the back and forth of that, that was definitely a challenge. Establishing the relationships and getting them
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to buy in, right? And getting them to see, kind of that emotional value, because it's… I… I have to work with people that not share a similar passion and get… like, nobody's ever gonna be as passionate as the founder. I get that.
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but getting them to take pride and care in their work, so that has been one of the things that, like, now that we've got my manufacturing team on board, I mean, there are so many times when I'll, like, orders will come over to them.
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And they're the ones that are like, this is not up to the standard. This is not up to the Gibbs standard. And I'm like, I'm the one that submitted it!
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And…
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My manufacturing teams are like, no, that's not good enough. Like, these kids, or these adults, or this lady going through breast cancer treatment, like, she deserves a better give standard, we're remaking them, and like, now they are the biggest champions for it, and…
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So that's been the other one, and then by far… by far, the educational piece is the one that just requires the most time. I mean, it's the reason why I'm on this podcast, and I've been on a bunch of others, is just trying to help people click into the idea that just because something has always been a certain way doesn't mean it's the right way.
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It doesn't even mean it's a good way. It just means it's our way. And… and it's helping people kind of unlock that part of their brain that just says, oh yeah, like…
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Doesn't mean it can't change, we've all complained about it, like…
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now that I'm being offered a new… kind of a new standard and new way to think about it, that opens your brain, and I think that's applicable to anybody that's listening to this show, and no matter what you're doing.
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Is… we get so stuck in our way of doing things.
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And we forget that there's lots of ways to do a thing.
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And I was talking to a realtor friend of mine the other day that's trying to get into a real estate space, and he was kind of just picking my brain on things, and like, I don't know if I should do it, because there's so many realtors.
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And I said, yeah, there's so many realtors, but I guarantee if you break down the amount of realtors that there are, there's a top 5% in almost everything.
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Right. And so, what you need to do is to consider what's your passion, why are you doing this, what are the outcomes you want to achieve.
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And then say, yeah, you could also just do it better.
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Right. Offer something unique. Like, you can be in the top 5% with anybody else. Like, there's nothing… the only thing that separates you and the thing that you want is just determining what it is that you want. Are you willing to do what it takes to get there and leverage your relationships?
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Right.
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And get to the core of the matter. But, yeah, there are lots of bumps along the way, but the growth that comes from it is incredible, Jaclyn. I know you've experienced that yourself.
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Okay, but so, listeners, this is another really key thing, and I'm glad that you brought up realtors, because…
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this is something… differentiate. There's… you know, you… there are…
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There's lots of car dealers, there's lots of realtors, there's lots of podcasts. I mean, there's… what is it that you are going to do that will differentiate yourself from somebody else? And listeners, I want you to take this, because this is a little bit of a pet peeve of mine, so when you are even looking for a job.
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Yeah.
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What are you going to do to differentiate yourself from the next person?
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Nope.
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you know, is it… are you gonna send, like, a… and I'll just use an example, are you gonna send a box of donuts? I'm an East Coaster, so are you gonna send some double Ds, Dunkin' Donuts, to your…
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your, you know, the person that you're applying for, or the company, and say, you know, put your resume in there? I mean, there's… think outside the box, which is the other key thing.
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think outside the box, right? You know, I can… I can press a button, you know, we've all heard that song, you know, hello, my name is Joe, right?
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Yeah, yeah.
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And I can press the button, but…
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Maybe you need to turn it.
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Yeah. Like…
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And Jaclyn, if I can, the other thing that I think is really imperative to that is to recognize we all go into these business relationships thinking that I have to be everything to everyone.
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Right.
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And in being unique, and in discovering, like, this is what I'm gonna bring to the party.
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Some people don't like guacamole.
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Some people don't like that, but there will be people at that party that you may have just made a lifelong friend, because now you both connect over your guacamole, right? And it's a, like…
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it doesn't matter, you're gonna have people that don't resonate with your messaging. You're gonna have people that are like, mmm… I just don't really care about Dunkin' Donuts, I'm gluten-free.
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Right.
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I don't eat that kind of stuff, so, like, that doesn't work on me, you know? And that's okay. They're not your target market. And so, when we go through all these, like, metrics and things of, like, your target market are the people that value what you bring to the party.
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And everybody outside of that, it doesn't matter. They're somebody else's target market, right? But once you isolate, man, these people love it when I give them Dunkin' Donuts, you, like, it's a small thing, but you have their business for the rest of forever.
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And those are the people that you want to do business with.
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So, it's okay. You don't have to be everything to everyone, but own who you are, what you bring that's unique to the party, and then just continue to offer that over and over and over, and people are gonna resonate with it.
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I love that. That was a huge nugget, listeners. You'll have to hit the replay on that one to play it over and over again, because it is so true. You know, I sort of laugh as you're talking, and as you're talking about the gowns, so…
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I just have this picture in my head, and I'm gonna share this, listeners, so I do watch Reacher, and the last episode of Reacher
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I don't mean to give anything away, but, he's in a hospital, and he turns around, and you get to see his ass. Or his tush, whatever, however you want to say it. Yeah, it's too late. Yeah. So, you get to see all of it, and, so I'm just… you're talking about the backside, and I'm thinking…
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Ew, we wouldn't get to see that!
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Yeah, I would be the ruiner of all things Reacher's backside, that is for sure. Yeah, it's a… and that's okay, I'm not their target market!
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No!
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They're not my target market! They want to show off his backside, and I want to cover it up and make him feel dignified, you know? So, it would change the whole episode.
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It would change the whole thing.
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I would ruin it for everyone, yeah. See? So, and those are people that are like, yeah, they're not gonna align with what we're doing. That's okay.
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That's okay, right.
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Okay. There's 8 billion people on this planet, I cannot align with everyone.
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Right, and that's a key part, too, is that… that…
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You know, if you think about whatever it is you are offering, whether it's a product, a service, or you are part of a company.
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you are there to make a difference, and there's a drive that you have for there. And if it's… and if you're… if there's no passion there.
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then I would say, you know, Re-evaluate that?
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Because if you're not passionate about what you are doing every single day… I mean, again, it's gonna ebb and flow. There's gonna be days that are gonna be hard, and you'll be like, oh my god, why am I doing this?
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But there has to be a passion there.
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Otherwise, you need to change, because life is too short.
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Yeah, I mean, well said. I mean, it's the reason why… because you can imagine how many people… your husband's an ophthalmologist, he gets, like…
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If he were to one day come to you and be like, hey, I'm gonna walk.
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Like, you can imagine what my wife said to me. It was like, I'm sorry. Say that once more.
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Like, we just built this through COVID, and you're walking, and it's a…
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yeah, and it has nothing to do with the people there, or the practice, or anything else, I love all those things, but, like, man, this has taken me in a totally different direction, and I, you know, heaven forbid, obviously, but, like, I might get in an accident tomorrow, and that's night-night.
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And what did I leave this world with? And how do my kids remember me? And what do they think I actually do for a job? And I mean, my kids didn't even know what I did at my own, you know, when I had my own practice. If somebody were to say, what does your dad do? They'd be like, I don't know, but he's gone early and comes home late.
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And and now… and now I see my kids jumping on the train, and they're like, you know, Dad, this girl from my school is in the hospital, like, we should get her… get her a give gown. And that's my 11-year-old coming to me with that, and I'm like…
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We should. You know, like, that passion is infectious, and yeah, there is a way to combine your passion
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with… providing income, if you can recognize you don't have to be everything to everyone.
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Right, and that's a huge thing. That is such a huge, huge piece. Yeah. So…
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I… listeners, I want you to understand something. The Give gowns are not just in hospitals. You can buy one, and I thought this was a great thing, that you can go to the website and buy a gown to bring with you to the doctor, and I love that analogy that you have that basically says, you know, you have your yoga mat.
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We have our… our mugs that we bring to…
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clothes we're wearing right now.
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Right. You know, all of those things…
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you know, but there's so many activities that we do that we bring something to it. You know, when you go to play tennis, you usually have a tennis racket. You go to play golf, you usually have a set of golf clubs. If you're gonna go to the doctor.
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Bring your gown.
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Yeah.
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And you would not believe, Jaclyn, the amount of…
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Direct business-to-business that we have done.
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Because somebody brought their own gown to their dermatologist, to their plastic surgeon, to their gastroenterologist, their urologist, like, all of these different avenues, and then I'm getting a call from their
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Aforementioned specialties, and saying, hey, I just had a patient bring one of these in, like…
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how do I buy them? Like, I want these now. And so that direct-to-consumer side is feeding the business-to-business side.
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Right.
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Which is awesome to see, right? But the other part that is often forgot about is we have an area specific on our website of gifting.
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of, you know, somebody gets an illness. I've… I mean, the amount of people in my neighborhood, unfortunately.
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I don't know what water we're drinking, but, or people that'll come to me and be like, man, I'd really like to… I have a friend of mine who just got diagnosed with breast cancer, or, you know, my… my best friend's son, these are all real examples, just got diagnosed with this
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illness, he's gonna be in the hospital for months at a time. And it's like, you can give flowers.
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You can give…
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You know, like, you're, like, I'll be praying for you. Those are all things. You can provide meals,
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But… Obviously, what I'm promoting is to say, or…
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You can give them an actual physical token.
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That they can wear and put on their body that represents dignity and confidence and engagement, and disassociates them from their illness for a while, so they can feel comfortable and look
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good, which, the way we feel, affects the way we heal. There are legit studies on it, I can point everybody to all of them. It changes the way that you heal.
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And so, man, like, that is a really cool gift to give to somebody, and it's something that they can actually use then and beyond. And so, we have an entire gift-giving angle, and if people aren't sure which one to buy, you'll see on there, it'll say, help me choose.
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Right, I love it.
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One of our employees will be like, yeah, who, like, who are you buying for? What are they going through? How can we support you? And it's like, within 24 hours, you'll get somebody kicked back saying, this is your link, that's the gown, perfect for them.
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I absolutely love it. You know, and as you're talking, I'm thinking about…
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you know, moms giving birth, like, those, like, that's such a huge thing, you know, or you're…
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you know, walking into the hospital for X, Y, and Z, it's… it is great to be able to walk in with that, knowing that you're gonna step into something that you actually feel comfortable in. You know, and that's… it's…
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that you chose.
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You're like, it's… and it's your colors.
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And then you're the only person that wore it.
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Who knows? I mean, actually, I do. I know what's been on a lot of those gowns that,
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Better being reset. Oh, yeah.
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I know what's been on, though.
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Yeah, I know, we don't want to… Anyway, so Shawn, I could talk to you for hours and hours and hours about this, this is so great. Tell our listeners, you know, I mean, we can probably figure it out, but how can they, A, connect with you and, share the give gowns so we can put everything in the show notes, but.
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Yes.
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Can they connect with you?
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Yeah, no, thank you. Yeah, so many different ways to connect with me. I'm all over LinkedIn. I really love connecting with people there, it's a great platform. I'm on Instagram, I'm on Facebook, like, I'm on all those things, but LinkedIn is definitely a primary method. My email, just Shawn, S-H-A-W-N, not the S-E-A-N way.
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S-H-A-W-M at G-I-V, GiveGowns.com.
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I'd love to connect there. All my personal work is at ShawnGibbs.com. You'll find a bunch of those frameworks. My book link is on there. So, all good places to get ahold of me. I'd love to connect, and if there's anything that resonated, or ways I can help, I'm… I'm happy to be invested and be one of those contacts. I love…
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That angle of being able to show up for each other, and it always comes back around.
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Always.
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It does. It does. I always say it's the boomerang.
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with.
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Alright, so listeners, do me the favor. Connect with Shawn, because he's truly amazing, and his product is fantastic, and you should all go and get one of his gowns right now, because last I checked, if you're not going to the doctors, well, maybe you should get the gowns so you can go to the doctor, but you should all at least be going to the doctors at least once a year. Yes.
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Stop avoiding it.
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Yeah, don't avoid it. Don't avoid it. And be an advocate for your health. Don't just… I was gonna say, don't just take what the doctor says. Be an advocate.
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So, connect with Shawn, and then do me the favor and make sure that you share this episode with your friends, your colleagues, your business associates, because everybody needs to know about what Shawn is doing. You never know how it could help somebody else in their journey.
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Right? And that's really important. And then lastly, what I would really love for each and every one of you to do is, if you're not already a subscriber, subscribe, but also become a show supporter. For $3 a month, you actually become a show supporter, you get additional,
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Notes from the show, information,
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a whole host of great things, by being a show supporter, so support the show, we would really appreciate that. And then,
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Lastly, you know, again, Make sure you've hit that subscribe button as well, so…
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Thank you, Shawn, so much for being an amazing guest.
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Pleasure. All mine.
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And listeners, thank you for listening. This is the Unstoppable Success Podcast. I'm your host, Jaclyn Strominger, and our goal is to help you leap to your greatest success.
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Thanks.