[0:51] Jaclyn Strominger: Hello, everybody, and welcome to another amazing episode of the Unstoppable Success Podcast. I'm your host, Jaclyn Strominger, and as you know, on this podcast. We hear from amazing individuals, we hear from leaders, we... they get to share their tips, their tricks, their insights on how they have had unstoppable success. And today, I have an amazing guest to share with you. So I've got a little bit Of a question. So some businesses start with an idea and others start with a problem. And today's guest built his business because he literally needed a better way forward after a serious car accident. Basically, Reid was unable to put weight on one leg. He discovered just how limiting traditional crutches could be, and instead of accepting that as his new reality, Reid went into his workshop and started building a solution. That solution became X-Leg, a hands-free crutch alternative designed to give people back their mobility, independence, and ability to keep participating in their lives while they recover. And his journey from patient to inventor and entrepreneur is exactly what we love here at Unstoppable Success. Facing a problem you never asked for, and turning it into an opportunity to change lives. So... Reid, welcome to the Unstoppable Success Podcast.
[2:15] Reid Robinson: Thank you, Jaclyn. Yeah, thank you for the intro. I appreciate it. Yeah!
[2:21] Jaclyn Strominger: Oh, it's my pleasure to have you, because I, you know, so, I keep thinking about, like, first of all, you had a workshop, I mean, that, in general, like. You know, clinking around, but before, obviously, you had an accident. And... Then you hit frustration. So tell us a little bit about that, that journey.
[2:41] Reid Robinson: Sure. So... The I'll tell you, I'll summarize the accident just so you understand it. It was a fairly significant accident. So I was driving home late one night and driving my wife's Mazda 3. And I just here in Calgary, Alberta, it's it's snowing icy in January. So, my front right tire caught a little bit of the snowbank and pulled me off the road. I wasn't able to steer. And dead ahead was a big tree. So I was reacting and I. Basically, I have my leg... My knee locked, I was standing on the brake when I hit the tree. And my lower tib fib and ankle exploded.
[3:28] Jaclyn Strominger: Ouch.
[3:29] Reid Robinson: And I'll keep it short, but I pulled myself from the wreck after I realized what I'd done to my leg. I'd also broken my wrist, which I found out later, but... And a police officer just happened to be driving by an adjacent street, saw the wreck. He was there within 30 seconds. He had an ambulance there in 2 minutes, and they got me, loaded up and off to the hospital. So... So what I had is a complex compound fracture in my right leg. So every there's yeah, multiple breaks, bones sticking out. It was pretty gruesome. And, I mean, there's... yeah, I'll share with you one funny detail, it's just... When I went through that whole process, I was in shock. And normally what you're supposed to do is call 911. Of course, what do I do? Before the police officer came up and I even knew he was there, I called my wife. And I said, I'm sorry, I crashed the car, I messed up. And I'm not, you know, not thinking straight, not realizing how badly I was injured either. And then they load me into the, into the ambulance. And, you know, my brain's not working properly, because I'm... I've got all these drugs, like, going through my brain. Not... like, nothing nefarious when I say drugs, just a natural shock.
[4:43] Jaclyn Strominger: Right.
[4:44] Reid Robinson: So, adrenaline was just pumping through, and they said, well, okay, we're gonna cut off your pants and your... and your boots. And I just... I just bought these boots the day before, and they were beautiful. beautiful brown leather boots that you could pull on, I just... they were Uggs, and they were... they were just... they were really nice. I said, hey, do you mind just, you know, you take off the boots, and the... you know, the... the attendant just looked at me and said, well, you can lose the boots, or you can lose your leg. What do you want? And I said, yeah, go ahead, cut them off. And that's...
[5:15] Jaclyn Strominger: That's okay.
[5:16] Reid Robinson: And that's the last thing I remember and then I woke up in the hospital, the following day.
[5:22] Jaclyn Strominger: God.
[5:23] Reid Robinson: Or a day and a half later, whatever you call it. So... That's how the, that's how the journey started, I had 13 surgeries so they load me up with hardware and, basically, as soon as I could put weight on it, they wanted me to put weight, because that, initiates bone growth. So, I did that rinse and repeat many times, and after about 3 or 4 months each time, the hardware would start to break, and, screws, plates, they would, they would break, so surgical stainless steel will bend under, Or it will break after approximately 1,000,000 bends, which is 10,000 steps a day. 3 to 4 months. So it just kept happening, because I had mild bone infection, a lot of soft tissue damage. So... Going through that process. I was struggling with mobility, because crutches, if anyone doesn't know, you need to put all the weight through the palms of your hands. It's like doing the rings or the pommel horse constantly. And until you do it, it looks easy, right? And then you actually have to use them and do it so you're not injuring yourself, causing nerve damage, because you can't put any weight through those cushions underneath your shoulders, or else you will cause damage to the joints and the nerves. Or if you're... if you're like this when you're using them, you're gonna cause problems with the joints as well.
[6:43] Jaclyn Strominger: Rick.
[6:44] Reid Robinson: So you need to keep your shoulders down, and... Constantly putting all your weight through the palms of your hands, so it's easy to. get around the house, or go for a half a block, sure, but if you want to meet a friend for lunch 5 blocks away, by the time you get there, you're gonna be cramped up, sweating, out of breath. It's, and I was in fairly.
[7:05] Jaclyn Strominger: Your hands, I mean, like, the hand strength, you need... Yeah. You know, it's... that's not... not... it's not something that you automatically just... You have to take time to build up, too.
[7:17] Reid Robinson: Exactly. And I also had a broken wrist. So.
[7:20] Jaclyn Strominger: Broken wrist, so you can't do that. I mean that's so you're, you're lopsided I have.
[7:25] Reid Robinson: I had to have a forearm crutch on one and then a regular crutch on the other. So it made things complicated. So I tried all the different crutch alternatives out there, like the iWalk and the Freedom Leg, and they each have their spot, even the knee scooter. They have their place where you can use them, but I kept going back to crutches because I needed to get around and have some kind of versatility. And I couldn't strap these things on and off every time I got out of a vehicle, right? Because I was still I was still working during my whole recovery. So... so yeah, when you say, my workshop... so, I basically built the workshop for the X-Leg. I had a garage, but I... I purchased a... A MIG welder, that was... set up to do aluminum welding. And you're not supposed to weld aluminum with a MIG welder, you're supposed to use a TIG welder. Okay. But... but it works. And it just makes really ugly welds. So, anyway, yeah, I...
[8:22] Jaclyn Strominger: Were you a welder before?
[8:24] Reid Robinson: No, no, my welding skills are awful. So. So the first version that I built, I built it in about 3 weeks, but I... it didn't need to have the same... you know, adjustability or usability that the model that we have today does. It just needed to fit my leg. And so I chopped up a pair of crutches, I used aluminum from the local Home Depot, and then, the original thigh cuff that actually, where you're... it transfers And in case you're... to explain to your audience, so the X-Leg is a... it's an exoskeletal leg brace, and it transfers the weight evenly across soft tissue of your thigh using the conical shape of your thigh to load your weight. Similar to a prosthetic. So that first thigh cuff was an IKEA cutting board, one of those floppy ones.
[9:13] Jaclyn Strominger: I got a new exam.
[9:14] Reid Robinson: Yeah.
[9:15] Jaclyn Strominger: out.
[9:16] Reid Robinson: So that was the first model and I still have it to this day. It's out in the garage and it looks like something out of Mad Max. It's really steampunk-ish, right? It's very cool. I still love that thing because it's ugly in a beautiful way, you know what I mean?
[9:33] Jaclyn Strominger: Right, yeah.
[9:35] Reid Robinson: So, yeah, that was... that was the first version, and I... I... yeah, Built it between surgery 10 and 11, because The way this came to be, I just drew it up. And I didn't think I'd invented anything, and I said to my wife, let's go find it. So, my wife Odessa and I, we hunted the internet, we couldn't find anything anywhere, and I'm like, well, maybe someone's patented it, and I can get on a beta test group or something. There's... someone has to make this. And we went and we looked and no, I like the public so that the the patent databases are available to the public in case your audience isn't aware. So you can go and seek it. You can search the US, Canadian, China, all the all the different patent databases. And I couldn't find anything, so I contacted a patent agent and said, hey, can you guys do a search for this? Yeah, sure, for a fee, so I'm happy to pay the fee. They went off, they came back, they said, no, there's no previous art, there's... there's nothing... nothing preventing. They... so, of course, their next question is, you know, do you want to patent it? And I talk... I'm like, talk to the wife? I'm like, yeah, that's... Sure. Yeah, let's patent it. So we started the process of patenting it, and then that's when that's when it got in my in my mind. What did there's a reason why someone didn't do this yet? What am I overlooking? And that's when I... I rushed out, grabbed the welder, got all the stuff, and I built the first one. And then I started walking around the house with it, and I'm like... I didn't... I didn't miss anything, this works. And, of course, I'm excited, so I'm like, hey kids, do you wanna... Do you want to come with me to the park and kick the ball around? They're like, oh, daddy's got a new leg. And I'm like, oh, kind of, because my kids at the time were three and six, somewhere in there. So, off to the park we go, and I wasn't jogging, but I was walking around kicking the ball with my kids, and we still have some old video of that that's fun to watch sometimes. So. So that's how this all started. And then my final surgery at surgery 13, they did a bone transplant where they removed my fibula from my left leg, my good leg, and they transplanted it into my right leg. 16-hour surgery.
[11:48] Reid Robinson: A vascular surgeon, orthopedic surgeon, and plastic surgeon.
[11:53] Jaclyn Strominger: Perfect.
[11:53] Reid Robinson: It was pretty intense, but it was the final one and it took and it worked because they removed my fibula along with the surrounding tissue. Which gave it that bone direct blood supply, which is what was missing. I had lower blood supply to that area because of all the soft tissue damage, and that's what they fixed with that last surgery. Every surgery that we did, it was supposed to be, this is the last one, this is the last one, because we, we tried different things and we, we, like, working with the doctors, they were like, well, this is what we're proposing, are you on board? And I was like, yep, yep, let's go, And then we finally got it on unlucky number 13.
[12:36] Jaclyn Strominger: Unlucky number 13. Wow. Okay, but so when you you did that transplant with the bone. What happens to the bone on the other side?
[12:44] Reid Robinson: Oh, the human body is beautiful. So the yeah. So what happens with the tibia? Because the fibula only takes 10 or 15% of the weight at times, depending on how you're using the leg. So it's not your fibula isn't actually necessary. I've got full range of motion and usability of my my left leg. There's no problem. But what happens to that bone is that it does get slightly thicker and denser because it reacts to the additional pressure that you're putting on it that used to be taken by the fibula. So the body adapted and yeah, my left leg's great. My right leg is I've got two fibulas, a tibia and a whole bunch of hardware.
[13:27] Jaclyn Strominger: So imagine when you when you walk through the x-ray machine at the airports, they're like, What's with this?
[13:33] Reid Robinson: Yeah, I light it up.
[13:37] Jaclyn Strominger: So, okay, so you... so... so you... you invent this, so take us through this journey now, because obviously it's... it's helping you. Yeah. And the doctors, you know, seem like, oh my god, where did you get this? Like, tell us, like, where did it then say, you know, the brain go, oh, I need to make this into a company because I know other people need this?
[14:00] Reid Robinson: Yeah, so. Actually, it was... it was the day that I... the day that I tested it and it worked. I didn't... I didn't really see any other way out. Like, I think I... I owed it to myself and the world to bring this to market. I didn't... I didn't really, I didn't even see it as a choice. I just thought, this is my duty, I need to bring this to the world. Because I invented it, I went through starting the patent process, I proved that it works. And I can use it. I'm like, there's... now I just need to figure out how do I take what I've done. And make it so we can get it working for 95% of the population. So between 2016 and 2021. Oh! We did all the R&D and went through multiple versions. I worked with a couple of really good engineering companies, one I'm still engaged with, that still helps with some of the finer tuning and the next versions as we go. And it was... it's really interesting. We did something called iterative engineering, which is... we didn't go through the full design process before we would test. We would come up with a design Build it, test it, find out the problems, go back. do another design, build it, test it, and then we didn't do, like, the full design spec, meaning, like, an FEA where you test it to find out the weaknesses, the tolerances, and, you know, is this going to work for someone 150 pounds, as well as, for someone, 300 pounds, and, and get, you know, basically make it safe for people to use. So we, we went, we did that iterative engineering, which allowed us to, to get to a, a Minimal viable product, something that's working, adjustable, and will... Kind of fit the bill for,
[16:00] Reid Robinson: You know, 95% of the population. So we got to that point, mind you, at the same time. We do have... 2 different frame sizes, 2 different paddle thicknesses based on weight, and then 13 different cuff sizes, because... There's quite a variance, like no two thighs are the same and that's where you load the weight. So through that entire spectrum, we have like a narrow and a wide as you roll through that, the entire spectrum from small to large. So. So there's, just, you know, the basic math, there's 52 different combinations, so it's... it... when... if someone were to purchase it today, the process is we... we send them an email with a chart, diagram, and they'd give us back the measurements, along with shoe size, so that we can give them a lift to use on the opposing foot. Because you're elevating the foot off the ground, it's basically a crutch for your leg instead of crutches for your body. So... We want to prevent any kind of alignment issues, so you need to offset that difference that we're creating by elevating the foot. So, yeah, we get those measurements, and then we just take a look. Okay, well, you need this size cuff, this size frame, this size paddle, and we do the assembly, and off it goes. So, after we get off the call today, I've got a couple I have to assemble for, A customer in Ontario, and then another one... gosh, where was he? I think it's New York area? But the main... my main, Let's see, where is Ben from?
[17:36] Jaclyn Strominger: So, how do most people find you? And is it... and are you connecting now with, you know, orthopedists and...
[17:44] Reid Robinson: Yeah, so... As much as possible. So, because we're, you know, here in Canada, we're a public healthcare system, the... the doctor that did, majority of my surgeries, I'm still in contact with him, he's a very... he's a big proponent of this, but they don't... they don't necessarily prescribe things, You know, out of the gate from the orthopedic side, right? Like, they can recommend, and they can give out a brochure, that kind of thing, but But a lot of that normally resides with, you know, the recovery and the physio and that side of the house when it comes to that. And to be completely honest, there hasn't been a big adoption on the physio side because It cuts into their profits. Sadly. So, even though it's a public healthcare system. the clinics themselves, they're no different than clinics in the US, right? They're still They're there to generate revenue and money, so they're not always... they're not always... working... Towards the best outcome of the patient. So... Yeah, and I say that, like, I want to get these guys on board, so that's part of the problem, is when I say that, I'm trying to be delicate about it, because The people at the ground level, the physiotherapists, they love it, because, hey, this is gonna help my patients. Right. It's the guys that run the companies, they see, well, we can give them a X-Leg or we can charge them $30 a physio or 30 hours worth of physio. They're always gonna take the 30 hours worth of physio.
[19:27] Jaclyn Strominger: I, you know, I guess I see it's like, you know, the, the, the, the X-Lite could help, and then the physio needs to help, too. Like, it, there's a, there's... because you still need to do... You still need to build up the leg, and still need to recover. I don't know, I see both.
[19:40] Reid Robinson: So some... yeah, so... and so that's... we've... there's multiple medical studies that we have, either in the works or about to start. So there's one being done by a university in, the US, and they've given us some gait analysis, and it's a multi-year study, and not something I can push, because they're doing that for free. They actually built they built something very similar to mine, and realized that I already have it, I'm selling it, and it's patented. So they said, hey, can we do our study on your device? And I said, yes, go forth. And then I've got a group of hospitals and, universities in Chile that are very, Well, we've gone through the process of submitting an application to the Chilean government. We're just waiting for approval, and then that's another, basically, free study for me, because they're gonna purchase the device and study it. Right. Oh, and then here in Calgary, I've also there's a a company that works directly with the University of Calgary, they employ students, and they have access to the sports performance lab, which is this fantastic. Facility where they... you can get, you know, all... decked out with the sensors, and they can monitor and watch you as you... as you go through, you know, just the, you know, basic walking with crutches, walking with the X-Leg, and yeah, so to answer your question around the physio piece. So, what we've found is that, and this is observational, I'll make no medical claims at this point, but what we're hoping to prove with all these studies is you're going to have reduced atrophy. You're going to be active during your recovery. Right? Now, the lower leg portion, so your calf, you're still gonna have a little bit of atrophy in that area. So, if there's still physio, there's likely still a little bit of physio that needs to be done. Now, when it comes to your quad and your hamstring, you're still engaging those muscles. So you're not going to be having the same amount of atrophy in the larger muscles of your leg. And with certain injury types, they want you to be immobile, right? Normally, and the reason why they want that is they don't want any weight going through it.
[21:47] Reid Robinson: Like a tibial plateau fracture, for example. And what happens is, over 6 or 8 weeks, your nerves and synapses, they all go to sleep. And that's why you need extensive physio after that injury. Whereas, we've seen it with with customers that have used it, here locally in Calgary, where After they're able to bear weight, they don't require physiotherapy because their nerves and synapses, they didn't go to sleep. They've been... they've remained active, so they don't have to teach their leg how to walk again. Now, like to your point, I think there's always still gonna be some value in having some physiotherapy done post weight-bearing period. But I, and it's a harder study to prove because you're gonna have to have. You know, quite a... quite a cross-section. You're gonna have to do, like, a comparison of actual patients to prove that you're gonna lessen the requirement for physiotherapy. Some of these things, they just... it makes sense, and you can assume that this is gonna be the result, but until we have clinical data, I can't make a claim That this is going to do this, right? So, I mean, there's the potential, but at the same time, if I was running that business and Just looking at it from a business point of view. It... it would make sense to see this as a threat. Right? To the bottom line. So, I can't fault them from a business point of view. From a human point of view, it's a little tougher to stomach, but that's, yeah.
[23:24] Jaclyn Strominger: So the way that my brain is thinking right now, yes, I can see it from the bottom line part of it, I get that, but then my brain is also thinking, well, if you can reduce the amount of time for patient A, then you can increase The number of patients that you have, so you can make up the difference, and then you're still providing better quality service and customer care, or care, to your patient. I know. I see ways to make.
[23:50] Reid Robinson: I...
[23:51] Jaclyn Strominger: I...
[23:52] Reid Robinson: I don't... I don't disagree, and even a bit. But it's...
[23:58] Jaclyn Strominger: I know, but I see.
[24:00] Reid Robinson: One thing I've come to find with the healthcare industry is changing the status quo, or what is... Or what is what they call a standard of care, right? So an example is if a doctor prescribes the X-Leg in place of crutches, the... the Board of Physicians, or the College of Physicians, they can write them a letter and say, hey, you need to explain why you didn't follow the standard of care, and why you didn't do this. And they actually have to justify it. And, like, they can be pulled up and reviewed and have, you know, They can have their license revoked for doing the wrong thing and if they don't follow the standard of care. then.
[24:41] Jaclyn Strominger: The wrong but potentially right thing, but yes, yeah. Yeah, exactly. Right, I get it. No, I know it's... it's... changing those things is so difficult. So... so how are you right now, like, you know, obviously. Marketing it to people, so how are you getting the product into the hands of Yeah.
[25:02] Reid Robinson: So, yeah, we started selling in 2021, 2022, and we use our single website just because we need to handle that customer relationship because of the sizing. So it's not to the point where it's an off-the-shelf product where you can get a small, medium, or large. We are... working towards that. at some point, I... you know, it's just... we're gonna have to do some creative engineering to get there. So yeah, it's basically our... our website. We've been... reaching out to, established online distributors, where we can have... be added to their catalog, and then they... they would direct them to... to our site. So, we're trying to get more exposure that way, but that's the biggest challenge that I've... I've come across from a business point of view is just product awareness. Yep. So, and... And I'll give you an example. So recently I switched gears. I used to do IT infrastructure design for oil and gas companies up until... May of this year, where there's... there's an organization called Startup TNT, and what they are is... it's similar to a Dragons' Den or Shark Tank, but it's for here in Calgary. Local investors, they pull their money and they invest in different projects. So they have something called a Spring Summit, which is basically a competition. Started with 52 companies and I won the Spring Summit.
[26:38] Jaclyn Strominger: Congratulations!
[26:39] Reid Robinson: Thank you. In winning that, I've got a... it's a really good shot in the arm, and I changed... I, like, I quietly bowed out of the IT industry, and I focused all my time on this now. So, yeah, it's... that, now that I'm... now that I'm doing all of this, it's... yeah, the... but... A. But the point around product awareness. So... When I pitched the... to the final, it was... it came down to 5 companies, so they narrowed it down week by week, and then... and then you go to this finale where you present it to... it was between 300... 50, 400 people at a live event. So, of course, I walk on stage with my X-Leg, and the thing is, this is my hometown. And out of that, Out of that, like, 350 people. there was only a couple of people who had actually seen it before, and they were some of the key investors, right? Like, it's just a little handful of people that had seen it before. Everybody else, they had no idea that this is the first time they'd seen it. And this is my hometown, where I've been manufacturing this and selling it for the last 4 years. So... Just to give you an idea, like, It's. that's my biggest... my biggest challenge, and what I'm hoping that, you know, doing... doing podcasts like this, like yours, and and I'm working with a great digital marketing company that With that investment, it's helped with I've been... it's allowed me to do a few different things. One is invest in the marketing side. Have time to do these podcasts and then, also. Move to high volume manufacturing because I'm, my, my goal is to bring the price down low enough. That the financial piece isn't a barrier, because it's still a fairly high-priced product. And.
[28:39] Reid Robinson: The medical study part of it, the reason why I mention that is because it's very valuable from a business point of view, because once we can show medical advantage, I can get a dedicated code for my device, and have that registered with the insurers, and then it's not a question of money anymore. It's a question of, like, the... At. If this would work for you in place of crutches, then you just use it, you get it. And from an insurer's point of view, there's 3 different ways that. Well, one big one, but 3 different ways that this helps, and one is the mental, one's the physical. And then there's a financial, so the mental is you lose your mobility. It's... It's amazing. Until you've gone through it, you don't realize, like, everybody takes it for granted. And it weighs on your mental health. So there's the mental side that, you know what, you use this, you're able to keep going. And then you've got the physical side where, you know what, if you have reduced atrophy, you're able to get back to work sooner. You're able to contribute. If you're a consultant, and you can't do your job with crutches, but you can do your job with this. Then, you're back to work, and you're contributing to society again.
[29:58] Jaclyn Strominger: Right.
[29:59] Reid Robinson: Right, and then there's the, the financial piece whereas the overall cost of Your recovery, if you're able to stay active and perhaps have less therapy required and less ailments going forward because you're staying active. Right, and we all know what inactivity can do just.
[30:18] Jaclyn Strominger: Oh.
[30:19] Reid Robinson: Throughout, like, we, we all suffered through it through COVID. Right? So, and...
[30:25] Jaclyn Strominger: I was on my Peloton. I probably was fitter. I was probably, I was really fit. I mean, I still, you know, I'm like, what do you mean? I got to work out longer.
[30:36] Reid Robinson: So, and you are one of the exceptions, Jaclyn.
[30:42] Jaclyn Strominger: I was like... Let me start... I mean, I worked out... I should say separately, but I will say, I have worked out... I've always worked out from, you know, whatever, never had to go... wasn't having to go to a gym. I always, like, that's been the thing. But, and I will say this, I have a... I had a guest on my podcast, Kathleen Tully, and she... and the reason why I bring her up right now, because it's very true. Being active is so important, and she built a whole, you know, business around it for kids, because, you know, kids aren't as active, and that's a whole other different topic, so if you haven't listened to that episode, people, go listen to it. But... but it's true. Being inactive... Creates a whole host of other... ailments, mentally, physically, you know, the, you know, the weight gain, the, the, you know. you know, I always think about the line from, Legally Blonde, where she's talking about, you know, happy people just don't shoot their husbands, right? And so, you know, why... why... what makes people happy is the endorphins that come out, right? So it's, you know, in order to get endorphins, you have to be moving, and you have to be physical. Anyway, so I totally get that for... You know. Yeah.
[31:51] Reid Robinson: Absolutely. So, I mean, yeah, I'm a big proponent. I use exercise as a stress reliever as well as a painkiller.
[32:02] Jaclyn Strominger: Yeah.
[32:03] Reid Robinson: So yeah, no, it's very important to stay active and yeah, sorry, there's just someone at my door, my apologies.
[32:11] Jaclyn Strominger: Sorry. Okay.
[32:13] Reid Robinson: Okay.
[32:14] Jaclyn Strominger: So, but... So I, you know, obviously marketing it, getting in the hands of people. I mean, as you're talking, the thing that's going through my mind is wow, this is something that could revolutionize the recovery for so many athletes.
[32:31] Reid Robinson: Yes.
[32:31] Jaclyn Strominger: sports... I mean, I'm thinking about all the... every week, you have a plethora of people that are getting injured on the football field. You know, I would be writing their names down, right? I mean, I got a I got a deal for you.
[32:45] Reid Robinson: Yeah. So, and I don't disagree. It's tough to, it's tough to lean into that without becoming an ambulance chaser, so to speak. You know what I mean? Yeah. But no, sports medicine, yeah, I see it as a really good fit, because people who are otherwise healthy, and they've just got an ankle or lower leg injury, they're some of the best candidates, and they've had some of the best success using the X-Leg. So, I'm... yeah. And it doesn't mean that it's limited to those people, because I've had I've had guys that... guys and girls, that are, you know, 60, 70 years old, and As long as they're... they're relatively active, it's still a... it's still a good solution, because it doesn't... it's not going to resolve underlying leg strength or balance issues. But if you're otherwise active and you're, hey, I hike all the time and I, I can't stand, I can't stand the thought of not being able to move around. I need your X-Leg. I'm like, yeah, great. That's... yeah, it's a good fit, right? So...
[33:50] Jaclyn Strominger: No, I think it's... I think it's really incredible. So, you know, I could... Reid, I could talk to you about this forever today, but I really want people to, you know, learn where they can connect with you, learn more about it, and listeners, if you... obviously, I want you to connect with Reid, but If you know somebody who could use the X-Leg, please connect with Reid. So, how can they find you?
[34:13] Reid Robinson: So our website is www.xleg.ca. So that's xleg.ca. And yeah, we've got some YouTube videos. If you hit the website, you'll be able to see. So we recently did a video shoot where I got my son and my daughter, 13 and 16, and then myself. All wearing the X-Leg, showing people how to navigate stairs properly, how to use the X-Leg properly, because it's, it's a passive brace, but in order to use it properly, you need to trust it. And a lot of people, when they first try it out, what they do is they try to walk with their leg bent. I'm like, well. you don't walk like that normally, so it's not going to feel right if you do it with the X-Leg. So, it's it's just a little... a little learning curve of, you know, when you first start using it, but...
[35:05] Jaclyn Strominger: That's great. All right, so listeners, please do me the favor, connect with Reid, go check out his website, and then please do me the favor and share this episode with your friends, your family, and your colleagues because it is really, really important. If you have not clicked the button yet to follow, make sure that you're following it. And then lastly, we would love to have each and every one of you to be a proud supporter of the show. You get additional information. We'll even send you some extra pictures, things like that. editorial from each episode, so make sure that you actually hit that support the show, and again, make sure that you're connecting with Reid. So, thank you, listeners, for listening. Thank you, Reid, for being an amazing, amazing guest. This is the Unstoppable Success Podcast. I'm your host, Jaclyn Strominger, and our goal is to help you leap to your greatest success.
